Apartment Guide Launches App on Apple App Store : Mobile access to comprehensive apartment listings improves the way renters find a place to live

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Apartment Guide, a leading apartment resource for searching apartment communities nationwide, today announced that its application that allows users to search, view, call and e-mail apartment listings directly from their iPhones or iPod touch, is available on the Apple App Store. This launch stands as an apartment industry-first.

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We believe that these revolutionary devices, combined with the rich media of our apartment app, will drive valuable interactions between apartment shoppers and property managers.

"Using their iPhone or iPod touch, people searching for an apartment have immediate access to quality listing information, no matter where they are," said Arlene Mayfield, president, Apartment Guide. "We believe that these revolutionary devices, combined with the rich media of our apartment app, will drive valuable interactions between apartment shoppers and property managers."

Now users can search ApartmentGuide.com listings from their iPhone and iPod touch based on city and state, and zip code or use the location feature to pull listings from the surrounding area. Users can also save results to their favorites and continue the apartment search from where they last left off, scroll through photos, map specific locations and get driving directions, call or e-mail a listing agent for the property directly from the application, and sort based on criteria like pricing that helps zero-in on apartments best suited to a user's taste or preference.

"Providing relevant, localized information to consumers through these mediums as they search for an apartment demonstrates our commitment to helping renters find a place to live," said John DeLatte, vice president, ApartmentGuide.com. "Future updates of the application will include new home, property rentals and foreclosure data feeds. The plan is to evolve the application to pull content across our other real estate assets, NewHomeGuide.com and Rentals.com. We have a significant amount of data to leverage that will help deliver a seamless user experience and leads to our customers."

The Apartment Guide application is free to download from Apple's App Store on iPhone and iPod touch or at http://www.itunes.com/appstore/. Visitors to http://www.ApartmentGuide.com will also be directed to a link to quickly and easily initiate the download.

About ApartmentGuide.com

Thirty-three years old, Apartment Guide is the flagship product for and division of Consumer Source Inc., a wholly-owned subsidiary of PRIMEDIA Inc. (NYSE: PRM). Apartment Guide delivers rental information to consumers via print, Internet and mobile devices. Apartments for rent are displayed and distributed in 77 publications in 74 markets and through ApartmentGuide.com, which is available nationwide. The Printernet (print and online) blended media product provided by Apartment Guide is the consumer's primary apartment search resource, offering renters content-rich apartment listings. For more information visit: http://www.apartmentguide.com.

About PRIMEDIA

PRIMEDIA Inc., through its Consumer Source Inc. operation, is a leading provider of advertising supported consumer guides for the apartment and new home industries. Consumer Source publishes and distributes more than 38 million guides – such as Apartment Guide and New Home Guide – to approximately 60,000 U.S. locations each year through its proprietary distribution network, DistribuTech. The Company also distributes category-specific content on its leading Web sites, including ApartmentGuide.com, NewHomeGuide.com and Rentals.com, a comprehensive single-unit real estate rental site. For more information, visit http://www.primedia.com.

Apartment Guide, ApartmentGuide.com, New Home Guide, NewHomeGuide.com and Rentals.com are trademarks and/or registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIA Inc. 2008. All rights reserved.

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Nichole Bigley
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