A Place for Mom, Nation's Largest Elder Care Referral Service, Hires Vice President of Marketing

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Senior Care Referral Service Hires Former VP of Media for Market Leader, Inc

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As vice president of marketing, Jun will play a vital role in achieving our mission to help every senior find the right elder care solution.

A Place for Mom announced today that Jun Choo joined the senior management team as vice president of marketing. In this role, Jun will manage all marketing efforts with a primary focus on driving traffic to the company's websites.

"As vice president of marketing, Jun will play a vital role in achieving our mission to help every senior find the right elder care solution." said Pamala Temple, president and founder of A Place for Mom. "Jun will be instrumental in helping us continue to position A Place for Mom as the nation's largest elder care referral service."

Jun joins A Place for Mom from Market Leader, Inc. a publicly traded real estate services company where he oversaw the company's advertising efforts online, on television and through search engine marketing. He also founded a startup media intelligence company that helped television advertisers make more effective buying decisions. Prior to his time in direct marketing, Jun spent four years as an investment banker for Credit Suisse First Boston. Jun earned his Bachelor degree in economics from Harvard University.

"A Place for Mom has created a valuable service that helps families looking for assisted living, nursing homes or any other kind of elder care they may require," said Jun Choo. "At the same time, we help our elder care providers meet their marketing and revenue goals by referring appropriate families to their properties. It is exciting to be a part of an organization that has such a tremendous growth opportunity and also provides a service that people really need. I look forward to helping A Place for Mom grow its business so that we can help many more families in the future."

About A Place for Mom
A Place for Mom is the nation's largest elder care referral network serving families who are searching for care options for elderly loved ones. A Place for Mom has over 14,000 long-term care communities in its referral network such as assisted living, nursing homes, Alzheimer's care, residential care homes, retirement communities, and home care providers. Families can review detailed information about their local elder care providers online, and get free personal, professional assistance by telephone from one of 300 local eldercare advisors. A Place for Mom's referral network of long-term care providers covers more than 3,000 cities in the U.S. For more information, visit http://www.aplaceformom.com or call 1-866-333-3110.

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Sarah Bentz
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