Great-West Life & Annuity Partners with Aplifi for Annuity eApp

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Aplifi has contracted with Great-West Life & Annuity Insurance Company (Great-West) to place their annuity products on Aplifi’s AFFIRM for Annuities platform.

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Our distribution partners play a key role in this effort, so it’s critical that they have access to low-cost, turn-key, efficient processes. Aplifi’s cost-effective user-friendly system is one piece of this solution

Aplifi, a leading provider of Annuity & Life Order Management, Client Management and Electronic Document Delivery solutions for the financial services and insurance market segments, announced today that it has contracted with Great-West Life & Annuity Insurance Company (Great-West) to place their annuity products on Aplifi’s AFFIRM for Annuities platform.

AFFIRM for Annuities is a user friendly annuity order entry and compliance platform offering advisors the ability to quickly start and finish an annuity contract, all online. The platform also provides distributors, such as broker dealers, banks, and brokerage agencies the ability to easily manage the complex regulations required by both internal and external parties. AFFIRM for Annuities is currently used by thousands of organizations that submit billions of dollars of transactions through the platform each year.

Great-West will be placing its annuity products on the AFFIRM for Annuities platform to support the needs of its many different individual annuity distribution channels. Their distributors will be able to submit annuity orders electronically that have pre-designed rules to help ensure proper compliance as well as dramatically decrease the time associated with an annuity application. The AFFIRM for Annuities platform will also support real time transactions with the DTCC for money clearing and eSignature that reduces the need for face to face meetings when not required.

“We are very excited to have Great-West as a customer and join our family of annuity carriers”, said Dan Smith, CEO & President, Aplifi. “Great-West’s commitment to their distributors is second to none and it shows in their everyday actions. Offering the field the ability to submit annuity orders through AFFIRM for Annuities underscores this philosophy by streamlining processes that make it easier and faster for the advisors to sell more.”

Bob Shaw, Executive Vice President of Individual Markets at Great-West said, ““We’re committed to delivering affordable solutions to prospective customers who need retirement income products and benefits. Our distribution partners play a key role in this effort, so it’s critical that they have access to low-cost, turn-key, efficient processes. Aplifi’s cost-effective user-friendly system is one piece of this solution.”

About Aplifi:
Aplifi (http://www.Aplifi.com), based in Pompano Beach, Florida, is a leading technology provider that focuses on the life insurance and financial services markets. Aplifi offers solutions that facilitate more insurance transactions that are compliant and “In Good Order,” driving increased business. Its suite of flexible and easy to use platforms include AFFIRM for Life, AFFIRM for Annuities, InsureSocket CRM, I-Relay CRM, and PolicyBox. “We Simplify Selling Insurance!”

About Great-West:
Great-West Life & Annuity Insurance Company, headquartered in metro Denver, serves its customers through a range of individual life insurance and annuities, business-owned life insurance, and group retirement savings products and services. It is an indirect, wholly owned subsidiary of Great-West Lifeco Inc. and “A Member of the Power Financial Corporation Group of Companies”®.

“A Member of the Power Financial Corporation Group of Companies” is a registered mark of Power Corporation of Canada.

Media Contacts

Great-West
Lisa Gigax
Director, Corporate Communications
303-737-6290
lisa(dot)gigax(at)gwl(dot)com

Aplifi, Inc.
Roy Goodart
Senior Vice President Marketing
800-891-8908 ext. 706
roy(dot)goodart(at)aplifi(dot)com

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Roy Goodart
Aplifi
800.861.8908 706
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