Google Names Apogee Search As Google Website Optimizer Authorized Consultant

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Apogee Search, a leading search engine marketing firm, announces its official certification as a Google Website Optimizerâ„¢ Authorized Consultant (WOAC).

We have already had proven client results using Google's optimization technology, and this deeper collaboration with Google demonstrates our commitment not only to provide results, but also to generate empirical data for our clients on what is working for them and what is not, to ensure long term success

Apogee Search, a leading search engine marketing firm, announced today its official certification as a Google Website Optimizerâ„¢ Authorized Consultant (WOAC). Apogee Search is one of a select group of companies worldwide that have been awarded this recognition by Google.

"This prestigious certification from Google Website Optimizer reflects our willingness to invest our time and resources ahead of the curve to ensure our clients become better consumers of Google offerings. We're honored to have acquired significant expertise and knowledge with Google Website Optimizer, and we expect that this new practice will be a very popular service offering in 2009, as it can dramatically improve the ROI of online marketing campaigns across the board," said Apogee Search CEO Bill Leake.

Google Website Optimizer (GWO) is a testing tool that performs A/B and Multivariate testing on websites, landing pages and other web properties to help online advertisers increase their conversion rates. The results from these tests can determine the most effective combination of content and landing page design.

To be considered for this accreditation, WOAC applicants must have a verifiable track record of success using Google Website Optimizer, be a recognized industry participant in online marketing services, and be committed to improving online marketing techniques.

"We have already had proven client results using Google's optimization technology, and this deeper collaboration with Google demonstrates our commitment not only to provide results, but also to generate empirical data for our clients on what is working for them and what is not, to ensure long term success," said Alissa Ruehl, Manager of Website Effectiveness Consulting.

Jason Kapler, Marketing Programs Manager at Asure Software said, "Apogee Search was a tremendous partner in helping us implement GWO. They educated us on the value of the tool and then helped us implement a program that lifted 216 percent. Needless to say, now all our campaigns use GWO when applicable."

As an authorized consultant, Apogee Search offers highly skilled Google Website Optimizer set-up, support, training, and consultation services. For more information on Apogee Search's WOAC services, visit http://www.apogee-search.com/Services/WebEffectiveness/google-website-optimizer.php.

This new area of focus compliments Apogee Search's other Website Effectiveness offerings, including heuristic conversion consulting, persona modeling, web analytics installation and consulting, and CRM integration.

Website Effectiveness solutions aim to increase conversion rates to make the most of natural search, paid search, and other marketing campaigns, and to increase data visibility to provide accurate ROI of online marketing activities. The WOAC program fits these objectives by aiming to increase conversion rates on tested pages and to provide measurable results.

About Apogee Search
Since its inception in 2001, Apogee Search has rapidly grown to become one of the 20 largest independent search engine marketing companies in the world. Founded by early Internet pioneers and McKinsey & Co. alumni, Apogee Search focuses on a variety of proven online marketing methods that include paid search, natural search and other ROI-driven online marketing channels. All of Apogee Search's solutions are designed to drive qualified, targeted visitors to B2B and B2C websites for more leads, customers, revenues and profits. Apogee Search was recently included in Inc. 500's list of fastest growing private companies in America. To learn more, visit: http://www.apogee-search.com.

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