Although business owners overwhelmingly believe that mobile apps will benefit their business, only 29% of them stated that they had a definite strategy in place to launch a mobile app of their own
Atlanta, GA (PRWEB) January 31, 2013
According to a recent study by Progressive Software, 92% of the 600 small business owners it surveyed believe that "adopting mobile apps will not only give them a competitive edge, but believe that failure to adopt such apps will put them at a competitive disadvantage." However, as one of the co-founders of Atlanta app development and marketing firm Now What? Studio points out, the responses to the next question on the survey produced the real eye-opener.
"Although business owners overwhelmingly believe that mobile apps will benefit their business, only 29% of them stated that they had a definite strategy in place to launch a mobile app of their own." says William Colvard, whose company has been producing mobile apps for Atlanta based SMBs for some time now. "This is of course a very strange finding. However, as you read on it is revealed that 48% of these business owners were concerned about the costs of developing an app; and 49% were concerned about obtaining continued support if they made the investment."
"These findings are consistent with the attitudes that we’ve been seeing within the Atlanta small business community," Colvard continues "which is why we launched a mobile app initiative at the beginning of the year that gives companies an actual preview of the custom mobile app that Now What? Studio can create for them - at absolutely no charge. We believe that seeing first-hand how easy and affordable getting into the world of mobile apps can be, will quickly address the fears that these businesses have about this important technology."
The mobile apps developed by the company offer all of the features that any small to medium sized business could ask for in a mobile app - but customized in such a way that they are unique to each individual business and its needs. The mobile apps can be developed in iOS, Android and HTML 5 and businesses are able to take advantage of ongoing support for their apps at a reasonable rate.
Now What? Studio offers advantages over other Atlanta app developers as well. Co-founder Ken Morris explained "In addition to creating mobile apps, Now What? Studio is also a well-established full service marketing agency. This means that we can offer our mobile app customers our proven expertise in Branding, Graphic Design, Website Design, Public Relations, and Social Media Marketing on either a contract or 'a la carte' basis."
To learn more about Now What? Studio’s Free Mobile App offer visit http://offers.nowwhatstudio.com/mobile-app-development-atlanta
About Now What? Studio:
Now What? Studio is an Atlanta marketing company that uses its experience with clients like Coca-Cola, Heineken, Tic Tac, and Mrs. Smith’s to provide affordable Atlanta iPhone App Development, Web Design services, Marketing, Graphic Design, Public Relations, and Social Media Marketing for Atlanta small businesses. The Atlanta marketing firm offers a money back guarantee and can be reached at (678) 404-9428.