Alau.me introduces a unique iOS referral tracking platform and a new, cost-effective way to promote apps.

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With over 550,000 apps on the Apple App Store, getting noticed becomes increasingly difficult. Is the app "Gold Rush", as Steve Jobs put it, about to end? We don't think so. Finally there is a cost-effective way for developers to increase their market reach.

A New, Cost-Effective App Marketing Tool.

A New, Cost-Effective App Marketing Tool.

Studies have found that Word of Mouth is more than 8 times more powerful than traditional marketing.

Lumen Spark today released Alau.me, an iOS App Referral Tracking Platform. Alau.me allows app developers to create short referral links pointing to their app on the App Store and then track download conversions. In other words, track not just how many people clicked the link, but how many people went on to download and use the app.

"This is a great tool for anyone trying to promote a mobile app." - said Brian Sabino, Lumen Spark co-founder. "Developers can now track end-to-end conversions from web, print and social media. With the rapid adoption of QR codes, this is a must-have solution for any developer who wants to see what messaging really drives downloads and refine their app marketing strategy".

But there is so much more to it. Alau.me makes it easy for developers to create a referral program for their app - an important tool when it comes to app promotion. Once integrated, every user gets a unique referral link, which they can share with friends and followers via Facebook, Twitter or email.

"Now developers can reward end users for spreading the word about their app. In case of games for example, they could unlock additional levels. Word of mouth is incredibly powerful - that's largely how Netflix and Dropbox grew to millions of users." - added Christoph Zelazowski, Lumen Spark co-founder. For more information, watch the video on http://alau.me homepage.

Founded in 2009, Lumen Spark is a privately held software development company based in Seattle, Washington. With a focus on ease-of-use and meticulous attention to detail, Lumen Spark delivers best-of-class productivity software and development tools.

Apple, App Store and iOS are trademarks of Apple Inc. in the U.S. and other countries. QR Code is a trademark of DENSO WAVE Inc. in Japan and other countries. Other company and product names may be trademarks of their respective owners.

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Christoph Zelazowski

Brian Sabino
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