Brazil Market For Apparel and Footwear Retailing Trends and Prospects in New Research Report at

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As a member of the BRIC quartet, Brazil has garnered significant attention on the global apparel and footwear retailing stage. While international fashion brands navigate a challenging operational environment, domestic players continue to capitalise on the country’s booming middle class and emerging lower-tier cities. The briefing analyses Brazil’s apparel and footwear retailing landscape and assesses key category trends.

This report offers an insight into to the size and shape of the apparel market, highlights buzz topics, emerging trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the clothing and footwear market – be they changes on the supply side, in channel dynamics, economic/ lifestyle /demographic influences or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

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Product coverage: Clothing, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
Get a detailed picture of the Apparel market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Complete report is available at

Few Points from Table of Contents
Key findings
Shifting Distribution Landscape
Brazil: Key facts
Brazilian retail enjoys high level of discretionary spend
Apparel and footwear specialists perform strongly in Brazil
Apparel and footwear retail market remains highly fragmented
International brands navigate the “Brazil cost”
Seasonality poses a key challenge in Brazi l
Twin opportunities for apparel retailers in Brazil
Brazilian consumers spoilt for choice in apparel retail
Second- and third-tier cities set to grow in importance
Shopping malls break new ground
Where to next? Brazil’s key regional battlegrounds
Aspiration defines Brazil’s new middle-class consumers
Growing incomes improve prospects at higher price points
Credit card culture is a boon for apparel - but is popularity waning?
Apparel Market Dynamics
Brazil leads regional apparel growth
Brazil: Category breakdown
The aspiration factor ranks high among Brazilian women
Local players challenge C&A’s leading position in womenswear
Personal appearance concerns bode well for menswear
Sportswear, local brands see strong gains in menswear
Attention to detail drives growth in innerwear categories
Retail expansion likely for underwear brands
Childrenswear shows resilience
Hosiery: Nascent but growing category in Brazil
Performance sportswear to benefit from upcoming events
Key Takeaways
Brazil: Key opportunities and challenges

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