Internet Lingerie Retailer Launches New Website for Sexy Intimate Apparel

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Bare Necessities, the leading Internet retailer for brand name intimate apparel and underwear, enters the online market for sexy lingerie with the launch of Lingerie.com

www.lingerie.com

Bare Necessities, the second largest Internet specialty retailer for intimate apparel, announced the launch of a new lingerie retail website, http://www.Lingerie.com.

Lingerie.com will offer risqué and sexy lingerie such as babydolls, bustiers, teddies, garters, costumes and more, from brands such as Leg Avenue, Shirley of Hollywood, Dreamgirl and Escante. Lingerie.com will also feature sexy plus size lingerie, and more provocative fabrications such as leather, lace, vinyl and sheer fabrics.

The Bare Necessities flagship site, BareNecessities.com, features the basic bras, lingerie, swimwear and underwear that women wear every day, and is second only to Victoria's Secret among specialty lingerie retailers in online sales volume, according to the 2009 Internet Retailer Top 500 Guide to Retail Websites. Lingerie.com meanwhile will offer a more provocative assortment of lingerie that will be completely different from the assortment offered on BareNecessities.com.

"We are very excited to be able to reach a new online customer," said David Wauters, Director of Marketing for Bare Necessities. "We know that there is significant online demand for sexier lingerie styles and silhouettes than we offer on BareNecessities.com, so this new Internet store will enable us to satisfy that customer."

Lingerie.com will be a completely separate website from BareNecessities.com, but will leverage the fulfillment, technology, merchandising and customer service infrastructure that Bare Necessities has built over the past 11 years.

About Bare Necessities
Bare Necessities is the second largest online specialty retailer for intimate apparel and lingerie, according to 2009 Internet Retailer Top 500 Guide to Retail Websites. The flagship site, http://www.BareNecessities.com, was launched in 1998, and features bras, panties, hosiery, swimwear and more from more than 120 brands. Lingerie.com, launched in 2009, offers more provocative lingerie such as babydolls, bustiers, teddies, garters and sexy costumes.

For more information, please contact Dan Sackrowitz, at press(at)lingerie(dot)com.

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