American Express Integrates with Apple Passbook to Get Local Business Reviews

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5StarControl shines a light on American Express’ integration with the new Apple Passbook as a way of generating and compiling reviews of local businesses.

5StarControl has issued an announcement about the new integration of American Express with the Apple Passbook mobile wallet application as a way to get local business reviews by users.

5StarControl wrote that local businesses may blossom with the American Express move be compatible with Apple Passbook, and that it could become a future competitor to Yelp in the user review market, according to venturebeat.com.
American Express, more commonly known as AmEx, was founded in 1850 as an express shipping company. Since then, it has grown to become one of the largest financial companies in the world, offering credit cards, currency exchange, traveler’s cheques, and more. AmEx is considered to be one of the top companies in the United States, a component of the Dow Jones Industrial Average, and one of the 20 most admired companies in the world, according to Fortune magazine.

AmEx credit cards will be fully integrated with Apple Passbook, which is a new feature for the recently released Apple mobile operating system, iOS 6. Passbook is designed to be used as a mobile wallet, where users can store and access the relevant information they have regarding credit card purchases, flight information, coupons, and tickets. The app is designed to become active at the appropriate time, for instance, when at a movie theater, a user’s prepaid ticket with automatically appear. AmEx will feature real-time information about a customer’s credit card usage on Passbook.

VentureBeat is a website and media company which covers news regarding technology and the internet. Run by its founder, Matt Marshall, VentureBeat features news and columns on various technology trends and innovations. The different VentureBeat channels include topics such as mobile technology, green technology, social media news, and gaming.

Yelp is currently one the largest online local review websites. Accessed by over 78 million unique users a month, Yelp is a source for people to find information and write reviews about businesses in their area. It is popular as a tool for local business online marketing through its advertising system. Yelp is also featured in Apple’s iOS 6 operating system, as the business information provided in the new Apple Maps application is powered by the listings on Yelp.

According to VentureBeat, AmEx’s integration into the Apple Passbook feature will allow AmEx to enter the world of online user reviews in the future by requesting users who use their AmEx card at a local establishment to write a review of it. This would allow them to gain more trusted reviews by people who have actually patronized the business, and would put AmEx into direct competition with companies like Yelp.

5StarControl is a newsletter about local business issues regarding Yelp reputation

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