New Apple iPhone Application Takes Cell Phone Owners to the Beach

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Get swept away by the sights and sounds of the world's top beaches directly on an Apple iPhone. Grab a few minutes solace no matter where you are and enjoy the waves lapping gently on the shores of picturesque places like Maui, Fiji, Cancun, or the Caribbean. Travel mentally when you can't travel there physically via a new iPhone app.

Maui - Big Beach

Developers can now add AppLytics and ApplyFire code to their apps before launch. After launch the developer can buy ApplyFire viral invitations. We give the developer the power to expand their user base and drive revenue.

Rausch Enterprises Corp., creator of innovative, high quality Apple iPhone applications, is today launching the innovative iPhone app That Beach Channel in the iTunes store worldwide. As the iTunes store approaches one billion apps downloaded -- This new iPhone app provides the best possible video and sound beach experience for Apple iPhone owners.

That Beach Channel contains stunning videos in crystal clear stereo sound of 10 beautiful beaches from around the world. That Beach Channel's high definition cameras traveled to Maui, Fiji, Cancun, St. John, St. Thomas, Cancun and the Oregon Coast to capture idyllic beach scenes especially for iPhone users. Video samples of each of the ten beach scenes are available at

Each video in the That Beach Channel application is framed with the eyes of the world's beach lovers in mind. The concept is simple, according to app creator Mike Rausch. "Imagine yourself on the perfect beach with the sounds of rhythmic waves, warm sand and inviting sunny skies. It allows iPhone owners to mentally go to the beach when they cannot get there physically," he said. "The high quality beach scenes are accompanied by stereo sound which can be fully enjoyed through the use of iPhone headsets." Rausch also describes it as the, "Ultimate staycation", and adds, "It's the best relaxation app ever created for the iPhone and perhaps the best iPhone app for taking a mental break."

Rausch Enterprises will be partnering with AppLytics to create maximum sales through utilization of its new socialization platform and ApplyFire, the only viral invitation tool specifically designed to optimize and increase sales for mobile applications. ApplyFire is a viral library embeddable in the code of any iPhone application -- before submission to the Apple App Store. Mobile users will see a helpful prompt message when the program starts or ends, allowing them to recommend the application to other iPhone friends in the user's address book.

"The viral nature of AppLytics technology is the perfect tool for increasing iPhone application sales," said Jeff Freebairn, CEO of AppLytics. "Developers can now add AppLytics and ApplyFire code to their apps before launch. After launch the developer can buy ApplyFire viral invitations. We give the developer the power to expand their user base and drive revenue."

This iPhone product is designed to tap into the market and interests of millions of beach lovers across the world. According to industry studies, half of all vacations involve travel to beach locations.

The user-friendly interface allows iPhone owners to jump between scenes with a finger's touch. Click on Cancun and the video instantly appears on the iPhone screen. Click on Fiji and the iPhone owner is thousands of miles away enjoying another beautiful and idyllic beach experience. Another click can bring up video from the Oregon coast for a completely different view of powerful thundering waves on a fog shrouded morning. Eight of the videos show beautiful sunny beaches and two show a foggy setting from the coast of Oregon.

The That Beach Channel application will be available to Apple's iPhone owners worldwide in the Entertainment category of iPhone Apps in the Apple iTunes store at It will retail initially for a limited time at the discounted price of $.99.

About Rausch Enterprises Corp.:

Rausch Enterprises, the developer of iPhone applications and business partnering solutions was founded to create value for consumers and business professionals on multiple levels. The company is involved in entrepreneurial projects and strategies with offices in West Linn, Oregon.

For more information, please contact:
Mike Rausch
That Beach Channel
beachbum (at) thatbeachchannel (dot) com

About AppLytics:

AppLytics, the developer of the world's first turn-key monetization and optimization platform for mobile, was founded by iPhone developers and mobile veteran Jeff Freebairn, the former Senior Vice President of Global Sales at Hands-On Mobile. AppLytics is headquartered in San Francisco, California and is privately funded.

For more information, please contact:
Jeff Freebairn
jfreebairn (at) gmail (dot) com


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