Appliance City Showcase New De Dietrich Induction Hob

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The Grand Designs Show in London provided the ideal showcase for the latest De Dietrich kitchen appliances and the expertise of UK appliance retailer Appliance City. The two appliance specialists shared a stand at the show to help demonstrate the new Induction Wok Hob and Downdraught Extractor.

The Grand Designs Show took place at ExCel London from 3rd May to the 11th May. One of the busiest stands belonged to cutting edge kitchen appliance brand, De Dietrich. On the stand were many of the latest De Dietrich appliances including the innovative Downdraught Extractor and fantastic Induction Wok hob which was recently showcased on Five's 'The Gadget Show'.

De Dietrich requested that Appliance City assist them for the entire duration of the Grand Designs Show and support the brand by sending a representative to London to demonstrate the products alongside De Dietrich staff. Appliance City Sales Manager Paul Barker attended and helped to negotiate exclusive package deals with the general public and demonstrated the new range of De Dietrich built in appliances.

How do Induction Wok Hobs work?

One of the most common questions answered by Appliance City and De Dietrich at the event was, "How does it work?". To answer this question briefly, the induction hob features a powerful high frequency electromagnet. When a pan, wok or other magnetic material is placed into the magnetic field generated by the element the field transfers, or 'induces' energy into it. This transferred energy causes the wok or pan to become hot. By altering the strength of the magnetic field the heat level can be controlled.

Event Success

The Grand Designs Show was a huge success for both De Dietrich and Appliance City, creating tremendous exposure for both brands and showcasing a high quality range of appliances to the thousands of people who attended. To find out more about either the De Dietrich Induction Wok Hob or Downdraft Extractor please visit the Appliance City web site at where a full range of De Dietrich appliances can be found.

About Appliance City

Established in 1986, Appliance City began as a small independent supplier of built in kitchen appliances to both the trade and the public from a small showroom in Nottinghamshire. Over the past twenty years Appliance City have built an appreciative customer base and have become one of the most innovative appliance retailers in the UK. More recently Appliance City have transferred their considerable expertise, buying power and customer service ethos to the Internet with launch of The Appliance City web site now showcases a huge range of the latest kitchen appliances at highly competitive prices coupled with unrivalled customer service and delivery throughout the length and breadth of the UK.


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James McCartney
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