Boston-Area Appliance Showroom Educates Homeowners About Sub-Zero Refrigeration’s Unique Water and Air Purification Technologies

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Sub-Zero refrigeration provides superior food preservation.

This significantly reduces odors, viruses and bacteria, as well as the ethylene gasses present in some foods that cause premature ripening and food spoilage.

Clarke, the award-winning Boston appliance showroom, offers a unique way for homeowners to research the most recent innovative technologies for superior food preservation from Sub-Zero refrigeration.

With its most recent BI series, Sub-Zero has gone beyond its hallmark dual-compressor refrigeration system to add air and water purification systems that cut down on premature food spoilage and waste, as well as eliminating drinking water purification concerns.

With the average U.S. household wasting more than $700 per year annually on food spoilage, Sub-Zero refrigerators new air purification system goes a long way to reduce that waste.

“The system actually ‘scrubs’ the entire volume of air in the refrigerator an average of once every 20 minutes,” said Tom Clarke, CEO of New England’s exclusive Sub-Zero distributor. “This significantly reduces odors, viruses and bacteria, as well as the ethylene gasses present in some foods that cause premature ripening and food spoilage.”

According to Clarke, every model in the Sub-Zero BI series comes with a freshness guide that offers easy-to-understand tips and reminders that can have an immediate impact on food preservation.

Clarke continued, “With so many homes having drinking water concerns today, Sub-Zero has also created one of the most advanced water filtration systems in the industry.”

Clarke explained that Sub-Zero’s unique microbiological water filtration system goes beyond the carbon water filters found in other refrigerators. This new Sub-Zero water filtration system removes suspended particles, chemical pollutants, viruses and bacteria and actually makes water and ice taste better.

The Clarke appliance showroom, known as “The Ultimate Kitchen Resource Center,” showcases more Sub-Zero models on display than any other location in New England and Clarke’s highly trained consultants offer tours and product demonstrations in a relaxed atmosphere where consumers can research their product selection before going to a retail dealer to make their purchase.

The Sub-Zero refrigerator surpasses all its competitors by providing the leading technology in all of the refrigerators they offer. For more information, visit or call 800-842-5275.

About Clarke
This award-winning distributor of appliances from Sub-Zero, Wolf and Asko, provides expansive showroom resource centers in Milford, MA and South Norwalk, CT, where homeowners can learn about and experience these appliances in dramatic kitchen vignettes, without any pressure to purchase. Clarke also offers Clarke Customer Care, a dedicated repair service for their brands, that has earned them “Best in the US” satisfaction survey results. Recently the company launched The Clarke Culinary Center inside their showrooms to offer cooking classes from Clarke corporate chefs and local celebrity chefs. For more information, visit


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