Worldwide Market for Personal Care Appliances to Reach 460 Million Units by 2010, According to a New Report by Global Industry Analysts, Inc.

Share Article

With consumers becoming increasingly conscious about their health and looks, several personal care appliances have become a part of their routine life. Hair dryers and curling irons are well accepted in the market, while massagers, trimmers, and electric toothbrushes are gaining popularity, worldwide.

Personal Care Appliances: A Global Strategic Business Report

World market for Personal Care Appliances is forecast to maintain a CAGR of over 2.52% over the years 2000-2010 and reach in excess of 460 million units by the end of the decade. Asia-Pacific forms the fastest growing market, with a CAGR of about 4.01%, during the period 2000-2010. Growing popularity of personal care appliances is mainly attributed to increased consumer awareness related to improving appearance, and personal wellness.

World market for Hair Care Appliances is projected to reach about 281 million units by 2010, while the market for Oral Care Appliances is forecast to reflect a CAGR of 3.83%, during the years 2000-2010. The global market for oral care appliances is largely driven by electric toothbrushes that witnessed a rise of around 15% in terms of sales value in the year 2005. Greater efficiency and reducing prices made electric toothbrushes a better option against other oral care products.

Increasing demand for power toothbrushes was initially driven by consumer curiosity, as well as the promise of delivering simple and effective brushing experience. However, power toothbrushes segment is characterized by a high-degree of fragmentation, primarily due to high-cost and high-end models, when compared to manual toothbrushes. To counter the stagnation, toothbrush manufacturers are undertaking product development programs for designing innovative and efficient products.

Hair care, is exhibiting tremendous growth, primarily due to the trend towards healthy hair, the catchword being "Personal care begins with hair." Hair care is one of the most competitive segments in the toiletry industry today. All hair care categories, other than hair spray and home permanents, experienced a rise in sales. One of the rapidly growing areas of hair care is hair coloring. The trend towards more younger and vibrant look triggered growth for hair coloring, which now forms a significant subsegment within the hair care category.

Personal care electrical appliances market is witnessing intense competition, due to the presence of limited number of players. A handful of well-known brands dominate various segments of personal care electrics market such as oral care, grooming, and hair care products. The acquisition of Gillette by P&G has further intensified competition in the market. P&G divested its SpinBrush toothbrush business to Church & Dwight Co., as it competed with Oral-B brand from Gillette. For instance, P&G's partnership with Philips for Sonicare brand created rival brand for its Gillette power toothbrush.

Major players in the market include Colgate-Palmolive, GABA GmbH, Conair Corp, Helen of Troy L.P, HoMedics Inc, Johnson & Johnson, Lion Corp, Matsushita Electric Industrial Co Ltd, Royal Philips Electronics NV, Norelco Consumer Products Company, Procter & Gamble, Braun GmbH, Remington Products Company, Salton Inc., Sanyo Electric Company Limited, Groupe SEB, Waterpik Technologies Inc, and Wahl Clipper Corporation.

"Personal Care Appliances: A Global Strategic Business Report", published by Global Industry Analysts, Inc., provides a comprehensive review of market trends, product profile, recent developments, mergers, acquisitions, profiles of major players and other strategic industry activities. Analysis is presented for major geographic markets such as US, Canada, Japan, France, Germany, Italy, the UK, Asia-Pacific, Middle East/Africa and Latin America. Analytics for the period 2000 through 2015 are provided in terms of product segments including Hair Care Appliances (Curling Brushes, Curling Irons, Hair Clippers, Hair Dryers, and Hair Setters), Oral Care Appliances (Electric Toothbrushes, Oral Irrigators, and Plaque Removers), Hair Removal Appliances (Men's Shavers, Women's Shavers, Epilators, and Trimmers (Beard & Mustache), and Other Personal Care Appliances such as Heating Pads, Whirlpool Baths (Portable), and Massagers.

For more details about this research report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of over 60,000 smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
Web Site


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Public Relations
Visit website