Appliances Online Improves Delivery Service for Kitchen Appliances

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Online kitchen appliance retailer Appliances Online announces the introduction of a two tiered installation charge allowing customers to choose how their appliance is installed.

Kitchen appliance specialist Appliances Online are, for the first time, offering customers the option of installation on delivery for most of their large appliances. Previously only “wet connects” like washing machines were covered.

Customers can choose to have their appliance connected at a fee of £19.99 for appliances that need plumbing in like dishwashers and washing machines or £9.99 for “dry connects” like fridges and freezers.

Appliances not covered by the new scheme include hobs, cookers and ovens, which need installation by a qualified gas or electrical engineer, and those which require building into a property like extractor fans.

The move comes after some customers fed back that they struggled to move large items like fridge freezers into place even after they had been delivered and unpacked in the kitchen. specialises in large kitchen appliances such as washing machines, tumble dryers, fridge freezers and cookers. They offer 7 day delivery, next day delivery up until 6pm, price match promise and 10 day no fuss returns.

Notes for Editors
Appliances Online was launched in 2000 and is part of DRL limited, the UK’s largest white label online kitchen appliance retailer. DRL was established in 2000 as an online white goods retailer and in 2009 acquired Expert Logistics; they now benefit from their own dedicated delivery fleet and employ over 420 people in their Bolton & Radcliffe based offices. The company’s client list includes Boots, Marks and Spencer, Next, House of Fraser, Debenhams, Empire Direct and Screwfix, as well as distribution clients such as Tesco. DRL also has its own retail websites, Appliances Online and Appliance Deals and customer review site, Appliance Reviews. In 2008 DRL was ranked 28th in The Times Fast Track 100 for sales growth.


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Ben Fox
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