GetActive Expands Clients' Sharing of Applications and Data; GetActive Extensions Increases Options for Strategic Fundraising, Advocacy, and Community-Building

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GetActive Software, a leader in online constituent relationship management (eCRM) services, announces a new initiative to support nonprofit clients' sophisticated needs for new, creative fundraising and organizing efforts. GetActive Extensions, a series of product features and enhancements to support application and data integration, will allow GetActive clients to consolidate external activities and constituent information from a combination of web-based eCRM software and specialized third-party applications.

GetActive Software, a leader in online constituent relationship management (eCRM) services, announces a new initiative to support nonprofit clients' sophisticated needs for new, creative fundraising and organizing efforts.

GetActive Extensions, a series of product features and enhancements to support application and data integration, will allow GetActive clients to consolidate external activities and constituent information from a combination of web-based eCRM software and specialized third-party applications.

Enabling nonprofit clients to leverage a wider range of engagement options while continuing to benefit from the integration features of GetActive, GetActive Extensions will include:

  • A growing library of integration APIs and web services to provide additional methods for storing and retrieving data from GetActive's central online database, the Constituent Data Hub(TM), including tools for building "mash-ups" of third-party services, such as Flickr and Google;
  • Enhanced product support of external activities through a new series of flexible tools to track multi-level offline or online activities not processed by GetActive;
  • New tools within GetActive's integrated Website Management module (WSM) to create online forms that capture user-contributed content, relate these activities to a constituent's profile, and use the data to drive targeted, personalized outreach; and
  • An online forum for GetActive's community of clients and technology solution partners to exchange ideas, code snippets,and best practices.

"There is a real appetite among GetActive's clients to find new and creative ways to engage their constituents, grow their list, and interact with supporters," said Tom Krackeler, GetActive's Senior Vice President for Products. "Many applications are springing up across the web that nonprofits can use but they want the resulting data from these specialized applications to be a part of their constituents' existing online history so the information can be used effectively for targeted outreach."

"GetActive Extensions will enable clients to store constituent activities that are powered by external applications or that occur offline, giving nonprofits the best of both worlds," said Krackeler, adding that GetActive partners and clients, such as Beaconfire Consulting and shared client American Federation of State, County and Municipal Employees (AFSCME), are already using GetActive's APIs with popular consumer software to provide a more powerful strategy for engagement.

"GetActive's APIs provided us the tools to develop several online mash-ups for our shared clients, such as the recent ActNow.org project for AFSCME, which merged Google maps with a GetActive-powered petition campaign to create an interactive map displaying participants' virtual yard signs," said Michael Cervino, Vice President and Co-Founder of Beaconfire Consulting. "With additional APIs and the opportunity to pass activities from other applications directly into the GetActive database, we can be even more innovative and effective in taking our clients' campaigns into new spaces and catching the attention of constituents. We look forward to working with GetActive and contributing to the GetActive Extensions initiative."

About GetActive Software, Inc.

GetActive Software is a leading provider of online relationship management solutions] that help organizations easily recruit, engage, and retain constituents. The GetActive Suite(TM)includes email messaging, fundraising, advocacy, events, community, and website management. At its core is the Constituent Data Hub(TM), GetActive's online database, which enables organizations to build comprehensive profiles of supporters by tracking online interactions and integrating with offline systems. GetActive has more than 800 clients, including The Humane Society of the United States, AFL-CIO, University of California, CARE, Oxfam America, U.S. Chamber of Commerce, and the National Association of REALTORS(R). Organizations of all sizes are growing their lists, raising funds, optimizing constituent relationships, and improving campaign results with GetActive. For more information, visit http://www.getactive.com or call 202.659.2791.

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