New York, NY (PRWEB) November 18, 2011
What should travelers expect from the airline industry this holiday season and beyond? Andrew Thomas gives the lowdown in his latest book, "Soft Landing: Airline Industry Strategy, Service, and Safety," recently published by Apress.
The author of "Aviation Insecurity" has written another aviation tell-all with "Soft Landing." This insightful book covers the future of air travel and the short-and long-term effects of the changes that have been implemented--and those that will be coming in regards to service, security, and technology. Thomas takes a close look at how the airline industry has become the world’s greatest “loss leader,” what globalization does and does not mean for the industry, and how technology and new, innovative aircraft will make flying easier and more fun; just bring your wallet and credit card along. All of this information is delivered in Thomas’ humorous, friendly, and “let-me-tell-you-how-it-is” tone.
Apress Business Publisher, Jeffrey Pepper states, “We approached Andrew Thomas to write a new aviation book because the economics, risks, and hassle of air travel are such a major concern for consumers, investors, and those in the industry on so many levels. It’s a topic we wanted to share with our readers.”
In his no-nonsense style, Thomas covers the unavoidable subject of how terrorists will become more innovative in continued attempts to destroy airplanes and airports. He also shares his views on how aviation security will evolve to counteract these measures.
Finally, the biggest question Thomas tackles for consumers is: what does flying cheap mean? Readers will see why air travel is exponentially cheaper now than it has been at any other time in history and how the “flying cheap” strategy is keeping the industry alive.
To learn more about "Soft Landing," visit http://www.apress.com/9781430236771
About the Author
Andrew R. Thomas, Ph.D. is a bestselling business author, whose books include "Aviation Insecurity: The New Challenges of Air Travel," "Air Rage: Crisis in the Skies," "Aviation Security Management" (three volumes), and "The Final Journey of the Saturn V." His book "The Distribution Trap" was awarded the Berry-American Marketing Association Prize for the Best Book of 2010. He is founding editor-in-chief of the Journal of Transportation Security, contributing editor at Industry Week, and assistant professor of international business at the University of Akron, Ohio. He has been interviewed by more than 1,000 media outlets and is a regularly featured analyst for CNBC, FOX News, and BBC.
About Apress Media
Apress Media LLC is a technical and business publisher devoted to meeting the needs of IT professionals, software developers, programmers, and business leaders with more than 1,000 books in print and electronic formats. Apress provides high-quality, no-fluff content that helps serious technology professionals build a comprehensive pathway to career success. For more information about Apress' innovative approach to publishing, please visit http://www.apress.com.