Unbelievable Product Is April Fool's Day Nightmare for Small Company

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Small company with big intentions braces online store for annual April 1st traffic stampede. Up and coming online retailer, The T-Qualizer Store, has a product line so unbelievable that customers "just aren't buying it."

The T-Qualizer Equalizer Shirt actually lights up and flashes to the beat of music

Each year we get this incredible wave of traffic to our store, but most people seem to go away thinking that its an April Fool's joke.

April 1st is one of the hardest days of the year at The T-Qualizer Store. While the web servers are ready it seems that the visitors may not be. At the end of the day people go away empty handed thinking they've enjoyed an elaborate "April Fools" prank.

"Each year we get this incredible wave of traffic to our store, but most people seem to go away thinking that its an April Fool's Joke," says the Director of Operation of The T-Qualizer Store, Michael Micacchi. "We provide photos, and even videos of our products in action but it isn't enough anymore. People have come to enjoy such intricate online pranks and I think we mistakenly get lumped into that category. It's the one day of the year where we don't know what to do."

The product in question is a t-shirt which has the ability to light up. To make matters worse the light can even flash to the beat of any nearby music. It looks like the display on a home stereo system, except that it's a t-shirt.

"I think that's where most people begin thinking 'April Fools!'," says Micacchi. "Unless you already knew it was real, the idea of a t-shirt that flashes to music seems hilarious and impossible."

The T-Qualizer Store first noticed the April Fool's traffic spike in 2006, the year it launched its first equalizer shirt. "At that time we weren't ready. The product was brand new and the server went down quickly." Ever since then the company has taken extra precautions to keep up with demand. "Each year we brace for more traffic. Twitter and Facebook have changed how quickly things get shared."

While history is a good indicator of things to come, Micacchi is hopeful that April Fool's 2010 may be different. "This year we've been really fortunate to get some amazing publicity. Our equalizer shirts were recently featured on some high profile TV shows. With any luck these could go a long way in demonstrating that our products are, in fact, real." That list of TV shows includes NBC's "Parks and Recreation" and VH1's "The Jersey Shore."

How the day actually plays out is still anyone's guess but The T-Qualizer Store is ready and open for business at http://www.tqualizer.biz.

If you would like more information, or press materials (pictures, animations, video clips) please contact us at press(at)tqualizer(dot)biz or call (888) 899-2032 x 0.

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