The added capabilities will help enhance all of our marketing programs, ensure we focus on the communication channels most important to our consumers and set us up to leverage new marketing opportunities more quickly in the future.
Indianapolis, IN (Vocus) May 22, 2008
Aprimo, Inc., a global provider of software for Enterprise Marketing Management (EMM), today announced it has been selected by International Speedway Corporation (Nasdaq: ISCA; OTC Bulletin Board: ISCB) ("ISC") a leading promoter of motorsports activities in the United States, to help build more valuable, long term customer relationships and support fan growth by accelerating crucial marketing initiatives.
“We welcome the addition of ISC to our rapidly expanding roster of Enterprise Campaign Management (ECM) customers,” said Bill Godfrey, CEO of Aprimo. “ISC has a compelling vision to realize the value of multi-channel campaign management in the near term, and, down the road, we look forward to deploying the full Aprimo Enterprise suite that will automate their entire marketing function.”
"Our decision to partner with Aprimo provides us tremendous opportunity to maximize existing consumer relationships, build new relationships, and understand what is most important to all of our customers in our marketing,” said Roger VanDerSnick, Senior Vice President of Marketing and Business Operations for International Speedway Corporation, “The added capabilities will help enhance all of our marketing programs, ensure we focus on the communication channels most important to our consumers and set us up to leverage new marketing opportunities more quickly in the future.”
Aprimo ECM provides comprehensive capabilities to manage multi-channel marketing initiatives. Designed on a Service Oriented Architecture (SOA), this web-based application addresses the needs of business-to-business (B2B) and business-to-consumer (B2C) marketers. Aprimo offers this capability on premise and in conjunction with leading Marketing Service Providers.
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami Speedway SM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York. In addition, ISC is a limited partner with Group Motorise International in the organization and promotion of certain events at Circuit Gilles Villeneuve in Montreal, Canada.
The Company also owns and operates MRN® Radio, the nation's largest independent sport radio network; the DAYTONA 500 ExperienceSM, the “Ultimate Motorsports Attraction” in Daytona Beach, Florida, the official attraction of NASCAR®; and Americrown Service Corporation, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. In addition, ISC has an indirect 50 percent interest in a business called Motorsports Authentics®, which markets and distributes motorsports-related merchandise licensed by certain competitors in NASCAR racing. For more information, visit the Company's Web site at http://www.iscmotorsports.com.
Aprimo is a leading provider of marketing software and services that enhance the productivity and performance of marketing organizations. Aprimo’s integrated suite of applications, Aprimo Enterprise™, improves alignment across the Marketing Value Chain (the business processes that connect corporate, brand, field marketing, and external marketing suppliers and agencies), and enables the execution of multi-channel marketing campaigns. Aprimo Enterprise is based on the Enterprise Marketing Backbone, Aprimo’s innovative service oriented architecture (SOA), which eliminates marketing as an island of information within the enterprise. Aprimo provides solutions primarily to large enterprises and medium-sized businesses worldwide, including some of the largest companies in the automotive, consumer packaged goods, financial services, life sciences, retail, technology, and telecommunications industries. For more information call + 1.317.803.4300 or visit http://www.aprimo.com.
Marketing Communications Manager
Laura.Hupp @ aprimo.com
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