Aprimo® Recognized in Leading Industry Analyst Firm Enterprise Marketing Management Magic Quadrant

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Positioning based on completeness of vision and ability to execute.

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Magic Quadrant for Enterprise Marketing Management

Aprimo®, Inc., a global provider of on-demand marketing software solutions, announced today that it has been positioned by Gartner, Inc in the "Visionaries Quadrant" of the "Magic Quadrant for Enterprise Marketing Management" published by Gartner in July 2009.

"We are thrilled to be recognized by Gartner, which we believe is for our continued gains in market traction and our vision in automating marketing - one of the most complex lines of business across all industries," said Bill Godfrey, CEO of Aprimo. "We consider the placement in the Visionaries quadrant validation of what our customers realize - Aprimo helps them manage the business of marketing through more effective processes, efficient spend and greater productivity gains."

Globally recognized as a leading marketing software solution, Aprimo's Enterprise™ marketing application provides marketers a real-time insight into operational processes, integrated data access, and comprehension and visualization of key performance metrics.

About Magic Quadrant:
The Magic Quadrant is copyrighted 2009, by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Aprimo:
Aprimo is a leading provider of on-demand marketing software solutions that increase the efficiency and effectiveness of marketing organizations. Aprimo software manages online and offline marketing activities, financials, projects and assets, while improving execution of marketing campaigns and events. Aprimo's on-demand applications can work individually to address a specific marketing issue or combine to provide an integrated suite. Aprimo's solutions accelerate the marketing productivity of hundreds of leading companies including Adobe, Bank of America, Cabela's, Ernst & Young, Honda, King Pharmaceutical, Pearson Education Ltd, Time Warner Cable-NY, Wal-Mart, and Warner Bros

For more information call + 1.317.803.4300 or visit aprimo.com.

Media Contact:
Kelly Turner, Media Relations
Aprimo
317-860-2431

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Kelly Turner
Aprimo, Inc.
317-803-4300 ext. 2431
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