Mesa, AZ (PRWEB) October 26, 2012
Socious, a leading provider of online community software to businesses and membership organizations, showcased their private online community software to executives this week at the user conference for association management software maker, Aptify, in Nashville.
For the first time, the Aptify community saw how integrating the backend power of Aptify with Socious customer community software can achieve the highest member engagement levels in the industry. Membership organizations can now combine the most flexible membership management tools with an all-in-one member-facing platform to keep their diverse member base engaged over time.
“We see engagement as an intangible asset for our association customers - much like the value of a brand. Yet, it has never been quantified in a consistent way. We're building tools to help association executives create engagement scoring models that will stay relevant as their associations evolve,” said Aptify's Director of Marketing, Bryan Kelly.
As Socious showcased their SaaS online community software, they also offered advice around planning a private online community and strategies for long-term engagement.
“Successful online communities have two basic components. First, you must have enough ways to provide value to your busy target audience. Then, you need a robust engagement engine to keep your members coming back over time. When executives frame their strategy in that way, the Socious platform stands out as their best option for increasing member engagement.” said Josh Paul, Director of Strategy at Socious.
Since the average membership organization that uses other private social networking tools sees only 14% participation, some association leaders express skepticism about engaging members in a private online community. However, since organizations that implement Socious' platform average over 45% member engagement in their private online communities, the association community looks to Socious as an authority in creating successful online communities.
Founded in 2002, Socious (socious.com) offers the industry’s most complete online community software to large and mid-sized businesses, associations, and user groups. The Socious platform includes private social networking, customer communication tools, advanced segmentation, forums, collaboration tools, and a full mobile platform to help organizations increase sales, retention, and member engagement.
Take an online tour of Socious online community software.