Aquarium Hobbyists Navigate Fishy Waters with

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Fish Supplies store rejects the business practice of selling trendy yet inefficient aquarium products.

We don't just sell whatever is the newest, hottest product

Many businesses try to make an easy dollar by marketing and selling trendy products the average consumer does not need. enforces a business model that avoids selling unproven aquarium filters and tank lighting fads.

“We don’t just sell whatever is the newest, hottest product,” said Mike Giove, chief operating officer for “We test most of our products to know which ones really work. We sell whatever we think the aquarium hobbyist really needs and uses.” evaluates several things before offering a product to its customers: the benefit and cost to the customer, whether it adds value to Marine Depot’s current aquarium supplies, and if the manufacture has the necessary support to aid customers.

“Companies take advantage of customers if they bring a product to market before it is established,” Giove said. “Some manufacturers consider using customer complaints as part of their development cycle. We only offer these products once they’re fully developed and maintain a high quality level.”

The fish supplies store applies this philosophy to all the products it carries, including fish tank lighting. New fads such as LED lighting and plasma bulbs are replacing metal halides in some fish stores, and with this trend, says they each have their own place.

“There is a fit in the hobby for a more efficient, longer-lasting light. We carry both old and new products for aquarium lighting,” said Ken Wong, CEO of “We see more people using LED’s in the future, however, there is room for metal halides and T5’s in the market too.”

The fish supplies store recognizes the difficulty consumers face when purchasing trendy and/or dependable products. It aims to alleviate the frustration with their selection.

“The true hobbyist will recognize that we sell a different caliber of products from the average fish store,” said Wong. “We can afford to be choosey because we know our customers well.”

About carries more than 7,500 popular and hard-to-find aquarium supplies and fish tank accessories for saltwater and freshwater aquariums. You will find the top aquarium equipment and aquarium accessories from Hagen, Red Sea, Eheim, Coralife and many more. All of their aquarium pet supplies carry a 60-day money-back guarantee and they offer a price match guarantee on all in-stock aquarium products. They ship 99.9 percent of fish tank supplies the same business day.


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Mike Giove
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