Authors of “Pendulum” Say Attack on American Embassy in Libya Could Be Only the Beginning

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Arab winter or the swing of the pendulum? Roy H. Williams and Michael R. Drew, authors of “Pendulum: How Past Generations Shape Our Present and Predict Our Future,” believe that the current climate of mutual cooperation is about to quickly change to one of antagonism and exclusivity.

Roy Williams and Michael Drew

We’re living in an age when more and more of us will be defined by what we are not, rather than what we are, what we stand against rather than what unites us...

In light of the recent attacks on the U.S. Embassy in Libya, Roy H. Williams and Michael R. Drew, authors of the upcoming book “Pendulum: How Past Generations Shape Our Present and Predict Our Future,” warn that this attack could be the start of a trend towards intolerance and extremism. Based on their research, societies can quickly go from a mentality of cooperation, a trend we are currently experiencing, to one of extremism that targets whatever society deems to be against the norm.

“We’re living in an age when more and more of us will be defined by what we are not, rather than what we are, what we stand against rather than what unites us,” Michael R. Drew stated. “The attacks on the American consulate in Libya were perhaps preplanned, and perhaps an act of terrorism, of anti-Americanism. But they were also a sign that people are being targeted for not being ‘us,’ whatever ‘us’ is.”

http://www.thependulumbook.com/were-about-to-take-a-good-thing-too-far/

By researching cultural and political events over the last three millennia of Western history, Mr. Williams and Mr. Drew discovered that society vacillates between individualistic “me” eras and more cooperative, civic-minded “we” ones, with changes from one extreme to another every 40 years. During these cycles, politics, manners, humor, sexuality, wealth and even definitions of success are periodically renegotiated based on whatever new values society chooses to use as a lens to judge what’s acceptable. This extensive research culminated in “Pendulum,” which will be available October 2, 2012.

Their research shows that modern Western society is currently living in a “we” era which began in 2003. However, Mr. Drew and Mr. Williams also found that throughout history, society always takes a good thing too far. Their research points to the Inquisition or the witch hunts of early American history as examples of violence and fear-mongering becoming acceptable when a society embraces extremism. The concept of working together for the common good can quickly turn to self-righteousness, and this is what they believe the attack on the U.S. Embassy in Libya may be heralding.

“What happened in Libya might just as likely happen here,” Mr. Drew explained. “It might not be a consulate. It could be another church. It could be a school. It could be a person targeted because of religious dress. It won’t get better unless we look to be inclusive rather than exclusive.”

“Pendulum: How Past Generations Shape Our Present and Predict Our Future,” is published by Vanguard Press and available October 2, 2012. For more information, or to pre-order a copy, visit http://www.thependulumbook.com/.

About the Authors
Nicknamed “the Wizard of Ads” by an early client, Roy H. Williams and his staff have often been the unseen, pivotal force in amazing come-from behind victories in the worlds of business, politics, and finance. With over forty branch offices in the US, Canada, the UK, Australia, and Guatemala, Wizard of Ads, Inc. serves the advertising and marketing needs of business owners around the globe. Mr. William’s books and Monday Morning Memos are a constant source of fascination and entertainment for his students and friends. His previous books, The Wizard of Ads, Secret Formulas of the Wizard of Ads, Magical Worlds of the Wizard of Ads all reached bestseller status. Roy teaches creative thinking, strategic planning, and human persuasion in a three-day Wizard Academy that, since its launch in May of 2000, has attracted a roster of students that includes many of the world’s most forward-thinking and successful CEOs, educators, journalists, inventors, and consultants.

Since the age of nineteen, Michael R. Drew has become a leading book marketer in the publishing industry, propelling nearly 75 books onto national bestseller lists, including The Wall Street Journal, USA Today and The New York Times, and garnering over 1,000 #1 rankings for books on Amazon.com through his Promote A Book services. Michael heads a marketing agency that strives to build strong and real relationships with his clients and their audiences, increasing sales in a natural manner, and maximizing the depth and longevity of that relationship through its Persona Architecture and Platform Building programs. Michael has presented the Pendulum theory on stage with and for the Dali Lama, Sir Richard Branson, and Steven R. Covey, and privately for the Executive Committee at Franklin Covey.

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