Ardent Chooses Agency of Record For Promotional and Merchandising Materials

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St. Louis-based XG-ad chosen to promote Ardent's Fishing Reels and Reel Care Accessories.

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Whether you fish for recreation or professionally, Ardent has the tools for you

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Ardent, an American-owned company manufacturing high-performance fishing reels and accessories that are made in the U.S.A., has chosen St. Louis-based advertising agency XG-ad as the agency of record for Ardent's promotional and merchandising materials.

Ardent knows there are a lot of fishing reels and reel products on the market today. Together with XG-ad, Ardent hopes to soon be the reel, and reel care product, of choice for those with a passion to fish.

"Whether you fish for recreation or professionally, Ardent has the tools for you," said Michael J. Brooks, President and CEO of Ardent. "We chose XG-ad to help us because of their expertise in the merchandising/promotional advertising areas. We have seen their work and know they have Ardent's best interest in mind with everything they do."

Every Ardent casting reel and spinning reel is designed, manufactured and performance tested prior to shipment from Macon, Missouri. At Ardent, made in the U.S.A. is more than a point of difference. It means taking pride in craftsmanship. Pride in the finished product. And, pride in Ardent's ability to deliver a line of high-quality, high-performance fishing reels and accessories that are truly second to none. The partnership with XG-ad is the next step in Ardent's efforts to deliver that promise.

"XG-ad is honored to help Ardent as they cast their products to anglers across America," said Kevin Pyles, Principal and CEO at XG-ad. "We can see the dedication that goes into every product Ardent makes. It is our goal to help spread that dedication to the men and women in the heart of America and across the globe who want superior fishing reels and products."

Ardent is the only reel manufacturer in the United States to offer a three-year warranty on every reel they make. "We believe in our products," adds Brooks. "That is why we offer the warranty for every reel we make. Fishing is a passion. We want everyone who throws a line in the water to have the peace of mind that their equipment is going to work thanks to the craftsmanship or our product."

Ardent. Proud to be Made in the U.S.A.

About Ardent:
Ardent is a 100% American-owned company that designs and manufactures fishing reels and fishing reel accessories that are made in the USA. Ardent is located in Macon, Missouri and is proud to be the only Made in USA manufacturer of casting and spinning reels. Ardent was founded on the principle of creating high performance fishing reels that can endure the test of time. Visit their web site to learn more about Ardent and Ardent's products.

About XG-ad:
XG-ad is a full-service advertising agency specializing in bold, get-to-the-point advertising. Founded in 1997, XG-ad is a group of advertising professionals with over 150 years of combined experience. Visit XG-ad's site for more information, project samples and client testimonials.


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Mike Ivester
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