AREA203 Rebrands Itself as Global Need for Digital Marketing Takes Off

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Growing marketing agency now moving forward as AREA203 Digital.

"...we want to personalize each relationship to such a degree that we become the first point of contact when a client seeks any type of advice—not just in our specialties."

AREA203 Digital (formerly AREA203 Marketing) has rebranded itself, introducing the redesign of a new interactive website, logo and brand new blog site. The new brand is designed to establish the dedication of AREA203 to client intimacy, delivering relevant results worldwide, and establishing the company’s position as a digital mentor.

AREA203 concentrates on delivering what companies of all sizes are in need of—digital marketing. AREA203 has dedicated itself to discovering and mastering the newest and most effective technologies, tools and platforms in order to better equip clients to reach their business goals and objectives. The agency’s multi-channel capabilities include strategic services, performance optimization, creative design and implementation, analytics, digital engagement, and emerging platform integration. The agency’s blog, AREA2oh3.com, is the representing voice of the expert team that make up AREA203.

Because technology and clients’ needs are constantly evolving, AREA203 approaches each job with the goal of setting clients in a forward and upward motion. “One of our goals is to ensure our clients’ marketing plans include sustainable movement towards success that positions them as leaders within their separate industries,” explained senior account strategist, Brian Kelley.

The concept of motion is an ongoing theme in the redesign. The new logo, made up of five open rings—one inside the other—has multiple layers of meaning. “We want to visually convey the importance of each of our departments, each of our parts, to the whole picture of AREA203,” said Chief Creative Officer Tavis Salazar. “In essence, the people, the website, the different departments—the whole brand—are dependent on each other to succeed and to help our clients succeed.”

AREA203 Digital emphasizes relationship building and strategic problem solving. President Doug Freeman said of the agency’s commitment to a higher level of intimacy with its clients: “Our mission is to cultivate a relationship with our clients that positions them at the top of their industries. Meanwhile, we want to personalize each relationship to such a degree that we become the first point of contact when a client seeks any type of advice—not just in our specialties.”

The rebranding was launched on the heels of the agency’s recent, rapid growth. A press release from AREA203, published earlier in 2011, reported 2010 revenues of nearly $46 million dollars—a 35% increase from 2009.

About AREA203 Digital
AREA203 is a digital marketing outfitter. We offer a comprehensive range of digital marketing services, including strategic services, performance optimization, creative design and implementation, analytics, digital engagement, and emerging platform integration. Our focus is to build lasting relationships with our clients that are geared towards growing their companies into industry leaders. To learn more about AREA203 Digital, visit AREA203.com; for the latest news, read our blog at AREA2oh3.com and follow us on Twitter @AREA203Digital.

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Adrienne Fletcher, Editor
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