Tucson, AZ (PRWEB) November 28, 2012
J.D. Mellberg Sues Advanced Retirement Income Solutions (ARIS) and Paul D. Spurlock for unfair competition, defamation, and $12 Million in damages
J.D. Mellberg Financial and its principal Joshua David Mellberg has commenced an unfair competition and defamation action against Advanced Retirement Income Solutions, LLC (ARIS) and that firm’s principal, Paul D. Spurlock, seeking over $12 million in damages. According to Mr. Josh Mellberg, the company filed the action in order to protect its reputation and valuable intellectual property rights.
The complaint alleges that ARIS engaged in unfair competition, defamation, and unjust enrichment, and violated Mr. Mellberg’s right of publicity. Among other things, the complaint alleges that ARIS attempted to improperly take advantage of Mr. Mellberg’s renown in the field of annuities by purchasing his name and J.D. Mellberg’s trademarks as Google keywords, falsely associated J.D. Mellberg Financial and Mr. Mellberg with improper business practices, copied portions of J.D. Mellberg’s SeniorAnnuityAlert.com website, and improperly piggybacked off of J.D. Mellberg’s marketing efforts. J.D. Mellberg seeks a judgment requiring that ARIS cease its alleged wrongful conduct including that it stop using Josh Mellberg’s name for commercial purposes, namely to improperly publicize and draw potential customers to ARIS and its business. Due to their unlawful conduct, J.D. Mellberg Financial and Mr. Mellberg seek over $12 million in compensatory damages and $10.5 million in punitive damages from ARIS and Mr. Paul D. Spurlock.
Mr. Mellberg was quoted saying, “J.D. Mellberg has invested millions of dollars into developing its marketing and advertising strategies, and at no time have I consented to the use of my name for another company’s benefit. The SeniorAnnuityAlert.com website is one of the most popular financial education websites in the field of annuities. I continue to put an honest effort towards updating that website and creating original educational materials. I expect the same efforts from my competitors. I create these materials for people to review and learn from, not to copy and cause consumer confusion.”
J.D. Mellberg Financial and Mr. Josh Mellberg are represented by Mark. J. Rosenberg of Tarter Krinsky & Drogin LLP of New York.
About J.D. Mellberg Financial
As an independent financial advisory firm, J.D. Mellberg Financial is dedicated to personalized service with uncompromising integrity and affordability. With a focus on comprehensive plans that provide sound preservation of capital with income growth, are tax advantaged, and produce higher returns with minimal risk, their mission is to help clients review their options and achieve a financially secure and enjoyable retirement. Visit http://www.JDMellberg.com to learn more.
Case Number: 4:2012cv00854
Court: Arizona District Court
J.D. Mellberg Financial Public Relations
Advanced Retirement Income Solutions, LLC information:
P.O. Box 91568
Raleigh, NC 27675
1.800.887.9316 toll free
1.919.803.7057 local direct