Forty Reorganizes as New Breed of Marketing Agency

Well-known Phoenix web firm Forty defies convention by reorganizing as a web-centered marketing agency. On January 31, Forty launched a new website that describes the new agency's non-traditional approach and new service offerings.

Most agencies see the web as an add-on

but with the public increasingly using it as their first point of interaction with a business, we're taking the approach that a company's website is the most important part of its marketing mix. It's selling for you 24 hours a day, and never takes a vacation.

We despise the traditional agency mindset

so we ask ourselves, 'what would an agency do?' -- and then we typically do the opposite. We're the un-agency.

Phoenix, Arizona (PRWEB) January 31, 2008 -- In an era where large marketing agencies typically buy smaller web firms to round out their service offerings, one web company is defying that convention by reorganizing itself into a robust marketing agency with web services at its core.

"Most agencies see the web as an add-on," said Aaron Post, Sales Director for Forty, "but with the public increasingly using it as their first point of interaction with a business, we're taking the approach that a company's website is the most important part of its marketing mix. It's selling for you 24 hours a day, and never takes a vacation."

With a client list that includes Motorola, Wal-Mart, and Microsoft, Forty has long held a reputation as experts in web design, social media, and branding. Now, however, they're also offering services for a variety of traditional and non-traditional media, including mobile devices, video games, and social networks.

Perhaps more interesting than their service offerings, however, are the culture and principles that drive their business. "We despise the traditional agency mindset," Post explained, "so we ask ourselves, 'what would an agency do?' -- and then we typically do the opposite. We're the un-agency."

Forty's new website can be found online at www.fortyagency.com.

About Forty:
Forty was founded in 2002 as a dedicated web firm, and quickly built a reputation for their unconventional approach and effective results. In 2007, they merged with 30 Second Rule, another web firm known for its emphasis on strategy and results.

Contact:
James Archer, Operations Director for Forty Media Corporation
james @ fortyagency.com - http://www.fortyagency.com/ - (480) 570-3073

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