The lead-generation campaigns drive revenue growth for resellers in the near term and the assistance with achieving more certifications helps resellers grow their sales in the long term.
ENGLEWOOD, Colo. (PRWEB) September 29, 2008
The Arrow ECS emerging reseller program provides customized marketing, training and business development assistance to help "Associate"-level resellers in the Sun Partner Advantage Program increase their Sun revenue growth and gain additional certification levels for Sun solutions.
Arrow ECS provides tailored enablement services and guidance on Sun's programs and tools to help them maximize their sales opportunities and build relationships with Sun's sales and marketing teams. Also, Arrow ECS develops and executes demand-generation campaigns, customized for each reseller, that promote various Sun solutions to help resellers target new markets. While demand-generation campaigns and training services are funded typically by the supplier and resellers, Arrow ECS is absorbing those fees.
"The investment that Arrow ECS has made in this program underscores our commitment to helping resellers grow faster than the market and faster than their competition," said Bill Page, vice president of Arrow ECS' MOCA Group that supports North American Sun resellers. "The lead-generation campaigns drive revenue growth for resellers in the near term and the assistance with achieving more certifications helps resellers grow their sales in the long term."
Resellers are enrolled in the program based on their overall growth potential, alignment with Sun strategies and commitment to growing their business with Sun.
ABOUT ARROW ENTERPRISE COMPUTING SOLUTIONS
Arrow ECS, a business segment of Arrow Electronics Inc. (NYSE:ARW), provides enterprise and midrange computing products, services and solutions to value-added resellers, system integrators, and independent software vendors. Based in Englewood, Colo., Arrow ECS connects its customers to the world's foremost technology suppliers, including HP, IBM, Sun Microsystems, EMC, NetApp, Hitachi Data Systems, and other leading storage networking, software, and security suppliers. Arrow ECS reported $4.8 billion in global enterprise computing solution sales in 2007. Visit http://www.arrowecs.com for more information.