DNAImprints.com's Mantra to Donate up to 30% of Annual Proceeds to Charities Sets Benchmark for Business Giving

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From helping out those in need, to a family culture that emphasizes "I got your back," and then to The Ten Commandments--this is not the formula that most companies follow. Why is this new for-profit company, DNA Imprints, acting like a non-profit? And why are they poised not to behave like Gordon Gecko or follow in Enron's footsteps?

Custom Art: Is there anything more stunning?

We try to be the best person we can be. In doing so I wanted to form a company that highlights this culture. I wanted to work with those who would lead by example, go the extra mile for each other and give back to the community."

In today's uncertain business climate where bubbles, bailouts and boondoggles are the order of the day--one company is bucking that trend. Meet the new kid on the block: DNA Imprints.com, a novelty gifts company that transforms personal DNA into unique works of art. Although just entering the official launch phase with humble reserves, this unique start-up has made bold plans to help those that are helping those in need. Causes, charities and non-profits stand to benefit from a new company whose core philosophy isn't motivated solely by profits.

From the words of its reclusive founder, "We try to be the best person we can be. In doing so I wanted to form a company that highlights this culture. I wanted to work with those who would lead by example, go the extra mile for each other and give back to the community. Hence this company would be something I'd be proud to call family."

Being centered in that family culture the company directors all agree that poverty, human suffering and lack of resources cast an ugly shadow on well-meaning, hard-working people all around the globe. For some people, work is no longer available. For others, they've lost their home. And unfortunately, many lay down their heads to sleep feeling sick and hungry. In essence--they live with little or no hope.

The goal of the directors is casting that line of hope. To rebuild lives. To feed, clothe and house those that are without. To offer someone the opportunity to become valuable, significant and a productive member of society. That's the driving force behind DNA Imprints.

This start-up has made a commitment to give up to 30% of proceeds to causes, charities and non-profits. This is unheard of… especially for an up-and-coming company. This commitment is at their core philosophy and definitely could become a future trend for other start-ups to model.

So why give away a good chunk of the company store?

It all goes back to their family culture of being the best person one can be. DNA Imprints tries to be the best company it can be. And in doing so, they hope to attract the best employees, clients and customers in the entire universe.

Then there's that quasi-stone tablet they call their Ten Commandments. They claim it's their operating manual. Although not as famous as the one penned by Moses--they are the ten beliefs that showcase the company's core philosophy.

Company president Ryan Yockey spearheads this innovative family culture. It's the antithesis of how the business world approaches giving. The entire company lives and breathes this core philosophy. So much so, that it might well be written in their DNA.

DNAImprints.com is a trendsetting company with a global vision to enhance people's daily lives through artistry and charity. To catch a glimpse of the who, what, where, when, how and why, visit: DNA Imprints.

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James A. Steel
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