Even more importantly, we understand that our customers share that approach to life. They’re active, authentic and, as we say at Artá, they enjoy celebrating the Art of Life.
West Richland, WA & San Francisco, CA (Vocus) June 9, 2010
Shelby SuperCars and Artá announce today a partnership that introduces enthusiasts of premium exotic cars to a first-of-its-kind ultra premium tequila. Customers of Shelby SuperCars (SSC) will now receive a welcome gift containing a 3-pack of Artá’s award-winning tequila in 3 varietals: Silver, Reposado and Anejo.
“Shelby SuperCars and Artá customers have a discerning taste for quality and luxury,” said Jerod Shelby founder at SSC. “We both produce industry leading products that fulfill a fundamental desire of our clientele – to have the best. The vision of partnering with Artá to give SSC’s customers the opportunity to spend quality time with friends, relaxing, talking about cars, all while sipping on Artá Tequila was realized while doing so with David (Artá Tequila’s CEO)."
Shelby and Artá CEO David Fox met earlier this year when Fox bought Shelby’s ’57 Chevy hotrod. After bonding over muscle cars and sipping tequila, the two entrepreneurs realized that they shared philosophies for both business and life. Both had built businesses around life passions and believe in having a passion for life.
“Jerod and I realized pretty quickly that we see things through a very similar lens,” said Fox. “Even more importantly, we understand that our customers share that approach to life. They’re active, authentic and, as we say at Artá, they enjoy celebrating the Art of Life.”
About Shelby SuperCars
Shelby SuperCars (SSC) is an American supercar company founded in 1999 by automotive enthusiast, Jerod Shelby. SSC's headquarters in Tri-Cities, Washington, is also the hometown of Mr. Shelby and home to his dream. Fueled by his passion for racing and automotive culture SSC's success is a true representation of the American Dream.
SSC was created with the company goal of creating a world class automotive manufacturer. Seven years of development culminated in 2007 with the production of the Ultimate Aero. A major step in accomplishing the company goal was made on September 13th 2007 when the Ultimate Aero became the World's Fastest Production Car as verified by Guinness World RecordsTM.
Competing with the likes of Ferrari, Lamborghini, Bugatti, and Koenigsegg (to name a few), SSC has and continues to exponentially accelerate in its development and production of world class supercars. SSC has plans for a 220+ mph 4 door, luxury, sports sedan, which will also be the pinnacle of the class in which it belongs.
Artá Holdings was founded in 2008 by David Fox and Tony Cordova with the aim of growing, aging and bottling the finest range of tequilas in the world, and the core belief that the organization can “do good while doing well”.
Artá embodies the Art of Tequila and the Art of Life, by striving to bring people great tasting tequila that is harvested, distilled and bottled in an eco-friendly manner, Artá believes we can all enjoy tequila while maintaining a better planet. The company’s innovative 1% Promise program of corporate philanthropy will donate materials and resources to deserving charities in the places where Artá does business and where its employees, customers and business partners live.
With its U.S. headquarters in San Francisco, Artá’s line of award-winning ultra premium tequila is born in Mexico and available in three varietals: Silver, Reposado and Anejo.