IntelliTurf Artificial Turf Putting Green Company Expands Capacity in Southeast With New Director of Installation
IntelliTurf, Inc. is filling a void in their organization to expand construction capacity in the Atlanta area and around the Southeast for their 100% recyclable artificial turf and putting green products.
Atlanta, GA (PRWEB) July 2, 2009 -- Although the construction market and the economy have been hit hard in the Southeast this year, IntelliTurf, an artificial turf company headquartered in Atlanta, GA, has experienced enough growth to expand their construction capacity with a new Director of Installation. Rusty Hellen is a veteran construction manager with 14 years of industry experience the last 10 of which were working with John Wieland Homes and Neighborhoods. Formal training in design and years of field experience enable Mr. Hellen to oversee projects from concept to completion.
IntelliTurf Artificial Turf
"The current market conditions have allowed us to reach out to veterans of the construction industry and pull them into the Artificial Turf world where many would not have been interested before. Rusty is a great fit for our market approach of helping developers with amenities for single family neighborhoods and multi-housing communities," said Stan Pennington, Principal of IntelliTurf. "A background in project management and design are the exact needs for our golf putting greens, playgrounds and amenities for common areas. Rusty has the vision to understand how our products fit on so many properties."
IntelliTurf casts a wide net from backyards to commercial properties. In recent years IntelliTurf has added clients from the Senior Housing markets with bocce ball and croquet courts made from artificial turf as well as putting green installations. Life Care Centers of America, Classic Residents by Hyatt and National HealthCare have all added amenities to keep residents active and energized.
Senior Housing is not the only market to embrace IntelliTurf. Many neighborhood developments have added artificial turf amenities to their common areas next to the pool, clubhouse and tennis facilities. Mr. Hellen is excited about the opportunity to continue growth in this market. "I look forward to reaching out to associates and clients and showing them the benefits of using artificial turf", said Rusty Hellen. "Not only new developments but existing HOA's (Home Owners Associations) can add value to their homes and neighborhoods which translates into an increase in sales revenue for both new homes and re-sales", Mr. Hellen continued.
Educating the marketplace on the realistic look and feel of our products and the benefits to the environment from water savings to completely recyclable products and reduced chemical usage will drive the Artificial Turf business for years to come. IntelliTurf welcomes Rusty Hellen as an integral part of the future of the business and the industry of artificial turf.
For more information on Rusty Hellen, please click here.
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