Strong Start to Palm Springs Season with the Palm Springs Arts Festival

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Palm Springs Arts Festival had a solid start at their first of three Fine Art Events this 2010-2011. Helen Shaver of Santa Rosa, California told Sandy Mass, Planning Director of the Festival, “What made it the best art show I’ve ever seen was the quality and the creativity of ALL the artists. … And the other thing is the opportunity (to spend time) with the artists was like a teaching experience for me.”

Ribbon Cutting on Opening Day by Tom Sherer, Executive Producer, with dignitaries from the Palm Springs City Chamber, City, County and State representatives

What made it the best art show I’ve ever seen was the quality and the creativity of ALL the artists.

Palm Springs Arts Festival had a solid start at their first of three Fine Art Events this 2010-2011. Helen Shaver of Santa Rosa, California told Sandy Mass, Planning Director of the Festival, “What made it the best art show I’ve ever seen was the quality and the creativity of ALL the artists. … And the other thing was the opportunity (to spend time) with the artists was like a teaching experience for me.” Similar comments were made by most festival patrons as they left, many with purchases.

10:00AM last Friday, the Festival was opened with a ribbon cutting by Tom Sherer with Nona Watson, CEO of the Palm Springs Chamber, and other dignitaries from City, County and State representatives. After the ceremonial events, the festival was opened for the waiting public.

During an interview with the Desert Sun, the primary Coachella Valley newspaper based in Palm Springs, Amado Peña, Jr. Peña of New Mexico, the festival's featured artist said “Any time we're given the opportunity for a new venue it's always an interesting proposal. This is to provide the audience with the opportunity to come and look at art that is not necessarily readily available to you. You get to come to one location and visit more than 100 galleries,” Peña said, referring to the dozens of artist booths around him. Amado will be rejoining the Palm Springs Arts Festival during the third show of the season in February 2011.

The festival also showcased classic antique cars from our community partner Palm Springs Cruisin’ Association. Lovingly maintained, these historic cars gleamed like the fabulous jewelry, oils and watercolors, pastels and pencils, glass and steel, photography and assemblage art surrounding them. Like much of the art, one of the cars on display, a 1938 red Ford Roadster belonging to a member of Palm Springs Cruisin' Association, also sold at the festival.

When the Sun rose the next day, Saturday morning, it looked like nature was going to rain on the parade. But, the threatening clouds turned into beautiful rainbows and the skies cleared up to welcome the influx of patrons who enjoyed the festival.

Palm Springs Arts Festival will be back January 21-23, 2011 during the “Bob Hope Classic Tournament” and during Presidents’ weekend, February 18-20, 2011. Many of the artists who participated in our premiere event will also be in the upcoming shows, as well as many new and equally talented individuals.

Palm Springs Arts Festival invites you to join with our other sponsors and community partners to benefit Desert Cancer Foundation, and several civic and educational organizations through partnerships and networking.

We also wish to thank our Community Partners: Riviera Palm Springs, Palm Springs Cruisin’ Association, Evaro Family, Frances Cummings and Yucca Valley High School Visual and Performing Arts Department. Their contributions and hard work helped make this event a hit.
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About Palm Springs Arts Festival: Palm Springs Arts Festival (PSAF) is a group of art enthusiast professionals with event production experience providing Palm Springs, and the surrounding Desert Resort Communities, the highest quality arts and entertainment experience. PSAF works with many local businesses and civic organizations to promote Palm Springs and to support both local civic and charitable organizations. For more information about our festivals please go to http:PalmSpringsArtsFestival.com.

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