America: Tuned In Today… But Tuned Out Tomorrow?
Rockville, MD (Vocus) December 4, 2006
The American Speech-Language-Hearing Association (ASHA) has won the 2007 Associations Advance America (AAA) Award of Excellence from the American Society of Association Executives (ASAE).
One of 15 award winners out of nearly 100 organizations that were considered, the Rockville-based non-profit was selected for its public education campaign, "America: Tuned In Today… But Tuned Out Tomorrow?"
The AAA award program recognizes associations and industry partners that advance American society with innovative programs in areas such as education, skills training, standard setting, citizenship and community service. While recognizing the unsung work of associations, the AAA Award of Excellence tells the story of what associations do to Congress and other policymakers; local and national media; and, the public.
"We are very honored and grateful for this award from ASAE," ASHA President Alex Johnson says. "It is especially validating for an organization like ASHA whose members 'advance America' every day through their hard work, dedication and professionalism."
"America: Tuned In Today… But Tuned Out Tomorrow?" is an ongoing national public education campaign about the potential risk of hearing loss from unsafe usage of personal audio technology. The effort, which has generated extensive national and international media coverage, has featured experts from across the fields of research and academia, and provided awareness raising resources and tools to ASHA's more than 123,000 members.
Campaign related TV and radio public service announcements will soon be airing around the country. Key campaign elements to date include http://www.listentoyourbuds.org , a new website for teaching very young children about safe usage of personal audio technology. The site also has information for parents and educators, plus it is available in English and Spanish. In addition, the campaign has conducted two national polls, tested sound levels of a range of products, engaged federal lawmakers, conducted dedicated outreach to Hispanic media, and presented at the first ever national conference on noise-induced hearing loss in children.
By winning this award, ASHA is now qualified to potentially win ASAE's Summit Award, the highest honor of the AAA awards program. Summit winners will be announced next year.
ASHA (http://www.asha.org) is the national professional, scientific, and credentialing association for more than 123,000 audiologists, speech-language pathologists, and speech, language, and hearing scientists.