Ashton Woods Makes Builder 100 Private Top-10 List

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One of 10 Private Builders to Reach Coveted Rank

Ashton Woods Homes is a Builder Magazine Top 100 Builder
With our ‘Power House Green’ and ‘Yours Personally, Ashton’ incentives, we’re hitting the right balance of new home science and design.

Tad Serbin, Senior VP, Sales & Marketing

Ashton Woods Homes, a premier builder of eco-friendly and energy efficient new homes today announced recently achieving the Builder 100’s Top-10 Private Companies.

Headquartered in Atlanta, Georgia, Ashton Woods builds high-performance homes for sale in Atlanta, Austin, Dallas, Houston, Orlando, Phoenix, Tampa and Raleigh growth communities. Close to jobs, shopping and transportation, Ashton Woods effectively balances healthy-house features with energy efficiency in their Power House Green homes for sale – which could save homeowners as much as 45% per year on utility bills.

Every year, BUILDER magazine asks the nation’s builders to provide their sales and closings. The Builder 100 list is an annual compilation of the largest homebuilders in the country. The Builder 100’s Top-10 Private List is comprised separately of for-profit, private builders.

The article, written by Builder magazine’s senior editor, John Caulfield, points out that, “Georgia-based Ashton Woods USA converted $125 million of its public debt to private debt, which appears to have given this company breathing room to grow. The company has since expanded its operations into Raleigh, N.C., and Austin, Texas. Ken Balogh, a former Centex executive who was Ashton Woods’ COO, was promoted to CEO after Tom Krobot, who had held that post since 1995, retired on Dec. 31, 2010.”

The Builder 100’s Top-10 Private List is a milestone achievement for Ashton Woods as it continues to earn recognition, awards and accolades – from industry experts and customers alike – for its energy-efficient and affordable new homes for sale.

As recently as March 2011, Ashton Woods made the cover story of Big Builder magazine, which proclaimed Ashton Woods as having the right business model, management talent, experience and funding which allows them to capitalize on current market conditions and be well positioned for new market conditions going forward.

“With our ‘Power House Green’ and ‘Yours Personally, Ashton’ incentives, we’re hitting the right balance of new home science and design,” stated Tad Serbin, Senior VP, Sales & Marketing. “We’ve also adopted the Department of Energy’s E-Scale Home Energy Rating System to help educate homebuyers on the utility savings when comparing an Ashton Woods home to other new and used homes,” added Mr. Serbin.

Read the Builder magazine article at, or visit Ashton Woods Homes at

About Ashton Woods Homes

Ashton Woods Homes is one of the nation’s largest private homebuilding companies, with operations in Orlando, Tampa, Atlanta, Raleigh, Dallas, Houston, Austin and Phoenix. Visit for more information.


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Tad Serbin
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