Dataium Releases Automotive ASI™ Index for October

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The ASI™ (Automotive Shopper Intensity) Index for the month of October was released today and indicates a slight increase in car buyer engagement, with Mercedes Benz leading the way

Dataium LLC, the largest aggregator of automotive shopping behavior, releases October’s ASI™ Index. The ASI™ index, which is a precursor to automotive sales in 30-45 days, shows some improvement in the marketplace for new and used car shopping intensity.

Imports continue to dominate the ASI™ report with seven of the top ten spots over the past six months. However, domestic manufacturers posted the strongest ASI™ gains from September to October, with Chevrolet and Chrysler leading the way. Additionally, luxury brands have consistently shown stronger indexes and gains during the previous six months, with Mercedes Benz having the highest ASI index for all brands over the same period.

It is encouraging to see the improved index for October, though it is still lagging behind its peak from earlier in the year,” stated Jason Ezell, President, “our hope of course, is that this is an emerging trend and we'll continue to see improvement going forward.”

Through proprietary data collection and analytics, Dataium is able to aggregate and measure millions of auto shopper events across a network of diverse automotive websites. Metrics, such as leads per auto shopper, searches per auto shopper, length of auto shopping sessions, and the number (and type) of automotive websites visited during the buying cycle, allow the company to score the level of shopping intensity and engagement among the car buying public. Dataium not only reports on auto shopper behavior nationwide, but also specific makes, models, vehicle segments, and specific markets. The national ASI™ report is available for download at

Updates to the monthly Auto Shopper Trends and Visitor Search Profile reports are posted as well to the Data Library. Each report is available on a subscription basis for those who wish to access real-time updates and expand the data set. Contact Dataium for custom reports and dashboards.

About Dataium, LLC
Dataium is the largest aggregator of online automotive shopping activity. The company collects, analyzes, and indexes millions online automotive shopping events each month. The company supports cutting edge data collection and reporting technology; VisiCogn® Collection Utility, VisiCogn® Knowledge Center, VisiCogn® INSITE, and is also known for its ASI™ index. For more information, visit, email: info(at)dataium(dot)com, or call 877-896-DATA (3282).


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