MYX® Launches Billboard Photo-BOMB Contest

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Lone Asian American Music Entertainment and Lifestyle Channel Invites All on a MYX® Billboard Hunt in 40 Bay Area Locations

Join the MYX® Billboard Photo-BOMB Contest

And since MYX® always wants to engage its core audience with everything it does, why not involve them and their creativity in our first major campaign of the year which is our billboard launch in the Bay Area?

MYX®, the only music entertainment and lifestyle channel in the nation catering to Asian American youth, rings in the Chinese New Year with a fun contest for camera bugs with an eagle’s eye and a wicked sense of humor.

MYX® recently launched an outdoor campaign in over 40 locations and on over 100 buses plying strategic routes in the San Francisco Bay Area to announce its carriage on Comcast’s Digital Preferred Tier on Channel 368. To celebrate the launch and in keeping with the excitement for the Lunar New Year, the channel kicks off its MYX® Billboard Photo-BOMB Contest from March 1-12, 2010.

“I think all of us have ‘photobombed’ in our lives. We love hopping in a photo right before it is taken,'' said MYX® Channel Head Miguel Santos with a laugh. ''And since MYX® always wants to engage its core audience with everything it does, why not involve them and their creativity in our first major campaign of the year which is our billboard launch in the Bay Area?”

The contest idea is simple: Open to all ages 12 and up, contestants need to find a MYX® billboard or bus ad, take a picture of themselves in front of it, and then send the picture -- including the location where it was sighted -- to any of the following MYX® accounts: myx.tv on the web, myxtv on Twitter, and facebook.com/myxtv on Facebook. MYX® will select randomly one winner every weekday within the 12-day duration of the campaign. Daily prizes include giveaways from renowned apparel brand Johnny Cupcakes and the Bay Area-based Upper Playground. A surprise grand prize awaits the last winner on March 12.

“We hope that this contest also brings MYX® to more people,'' said Santos. ''We want them to discover what MYX® has in store for them: relevant programming to the fast-growing Asian American youth population, shows that address the cultural reality that many of them want to reconnect to their roots, and a venue for independent American and Asian American music scene artists to showcase their world-class work.”

MYX® recently drew a lot of attention to the two new programs it launched early this year: Vinyl Addiction, which takes the audience to an up-close look at the Vinyl Toy Revolution, and Visual Crunch which goes behind the scenes of groundbreaking, creative music videos produced at impossibly low budgets -- veritable video miracles at this age.

For detailed information on the MYX® Billboard Photo-BOMB Contest rules and regulations, visit http://myx.tv or watch the contest ads on MYX®.

Join the MYX® Billboard Photo-BOMB Contest and get the chance to win surprise prizes. Head to http://myx.tv or watch the contest ads on MYX®.

ABOUT MYX®
With its U.S. headquarters in Redwood City, California, MYX® was developed by ABS-CBN International, a US-based subsidiary ABS-CBN Broadcasting which is the largest media company in the Philippines and among the largest in Asia. MYX® is the only music entertainment and lifestyle channel dedicated to the Asian American community, utilizing music, culture and entertainment. MYX® can be seen on Channel 368 on Comcast’s Digital Preferred Tier in the San Francisco Bay Area, Comcast ON DEMAND, Cox Digital Basic Cable, DIRECTV 2067 and RCN. For more information, visit http://myx.tv .

Contact:
Nerissa M. Fernandez
Corporate Affairs
ABS-CBN International
Nerissa_fernandez(at)abs-cbn(dot)com
(650) 508.6032    

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