Toyota Celebrates Asian American Cinema at the 26th Annual Los Angeles Asian Pacific Film Festival -- April 29 to May 8, 2010

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Toyota Signs on as Official Vehicle Sponsor

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We are excited to have Toyota back as our Official Vehicle Sponsor this year. Their creative ideas and exciting events planned throughout the festival will make for a very unique and entertaining festival experience for our filmgoers.

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Celebrating its 26th year, the Los Angeles Asian Pacific Film Festival (LAAPFF) is proud to announce that Toyota Motors Sales, USA, will again be their Official Vehicle Sponsor.

Produced by Visual Communications, the nation’s premier Asian Pacific American media arts center, the LAAPFF will screen 170 films from over 20 countries beginning April 29 – May 8, 2010. The festival kicks off opening night with the screening of Berlin Film Festival hit "Au Revoir Taipei" (Taiwan/United States/Germany, 2010) and closes out the festival with Hong Kong’s recent box office smash action film "Bodyguard and Assassins" (Hong Kong, 2009). The festival screenings will be held across Los Angeles -- in Hollywood, Downtown, Little Tokyo and Koreatown.

Toyota’s partnership and support of the Asian American independent film scene and the Los Angeles Asian Pacific Film Festival goes deeper than the traditional program ad or corporate banner at an event.

“We are excited to have Toyota back as our Official Vehicle Sponsor this year,” said Shinae Yoon, executive director of Visual Communications. “Their creative ideas and exciting events planned throughout the festival will make for a very unique and entertaining festival experience for our filmgoers.”

At the festival this year, Toyota will again have a vibrant presence at key events including opening, closing and centerpiece screenings, as well as marquee events such as Cinema Musica! , Armed With A Camera and a special outdoor screening of martial artist/actor Bruce Lee’s "The Chinese Connection" as part of his 70th birthday celebration.

The excitement continues online at thedirectorschairsite.com -- Toyota’s exclusive website solely dedicated to Asian American cinema. This entertainment portal features interviews with filmmakers and actors, and the latest buzz on Toyota events.

At key festival events and screenings, fest-goers will have an opportunity to get creative and strike a pose at the Toyota photo booth. And, for those desiring to tap into their inner thespian, they can act out a scene in front of a “green screen” and take part in Toyota’s Live Film Project.

For more information about the Los Angeles Asian Pacific Film Festival, visit http://www.vconline.org . And to find out more about Toyota, visit Toyota.com.

ABOUT THE LOS ANGELES ASIAN PACIFIC FILM FESTIVAL
The Los Angeles Asian Pacific Film Festival presented by Visual Communications is the Southland’s largest showcase for the best in Asian Pacific cinema. Since 1983, the Film Festival has presented over 3200 films and videos by Asian international and Asian American artists, and featured industry seminars and panels, in-person guest appearances, and filmmaker awards.

ABOUT TOYOTA MOTOR SALES, U.S.A., INC.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.77 million vehicles in 2009. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion.

For more information about Toyota, visit http://www.toyota.com , http://www.lexus.com , http://www.scion.com or http://www.toyotanewsroom.com .

FESTIVAL MEDIA CONTACT
DAVID MAGDAEL & ASSOCIATES, INC. – 213 624 7827
Winston Emano – wemano(at)Tcdm-associates(dot)com
Eseel Borlasa – eborlasa(at)tcdm-associates(dot)com

TOYOTA MEDIA CONTACT
interTrend Communications, Inc.
Eri Amano – 562-733-1881/Eri(at)intertrend(dot)com
Mark Palaganas – 562-733-1884/Mark(at)intertrend(dot)com

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Eri Amano
interTrend Communications, Inc.
(562) 733-1881
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