The Internet offers an unprecedented opportunity to develop an online relationship with the customer; providing a service like Ask Patty will help the dealer to attract, sell, retain and increase loyalty with each female web site visitor
New York, NY (PRWEB) August 21, 2006
AskPatty.Com, Inc. announced today the launch of an enterprise business center version of the AskPatty.com online community for women to get expert automotive advice to improve their car buying experience with car dealers. Car dealerships can subscribe to the AskPatty.com online service by completing the Ask Patty ‘female friendly’ certified dealer training program. Women consumers can search for certified dealerships in the newly launched version of Ask Patty.
Dealers that become ‘female friendly’ certified can expect an increase in car sales to women and an improvement in their retention and loyalty ratings from women consumers. Certified Dealers will display the Ask Patty logo on co-branded marketing and advertising campaigns.
Additionally, dealers will be able to link their websites to AskPatty.com which will provide a new source of qualified women consumers who consider Ask Patty a trusted brand.
"As women continue to advance up the ranks in their careers and career choices it makes a big difference in what women “know’ about the tremendous purchasing power and influence they wield in the consumer marketplace. Women are beginning to have a strong desire to learn how to flex their retail car buying muscles and have it served ‘their way’," said Jody DeVere, president of AskPatty.com "Ask Patty provides women with the advice and information needed in order to help women feel empowered and confident when negotiating the purchase of a new or used vehicle and when visiting vehicle repair and service centers."
Ask Patty is endorsed by the Women's Automotive Association International, WAAI Website, the premier professional women’s automotive organization, established in 1995 to recognize the achievements of women in the industry, provide educational e-news to automotive career-focused individuals, build relationships through networking and other interactive forums and encourage growth through mentoring, educational endeavors, and scholarships. The focus of the Association is on the development and retention of women leaders and the education and support of all persons, without prejudice, who have an interest in the automotive industry.
“Ask Patty is a safe community for women in a male dominated industry,” says Lorraine Schultz, CEO and Founder of the Women’s Automotive Association International. “Ask Patty and the advisory panel of expert automotive women are helping consumer women make educated decisions about their automotive needs and enabling them to have a better experience with local car dealerships."
“The Internet offers an unprecedented opportunity to develop an online relationship with the customer; providing a service like Ask Patty will help the dealer to attract, sell, retain and increase loyalty with each female web site visitor”, according to Peter Martin, CEO of
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to the http://www.askpatty.com. The Ask Patty advisory panel of automotive expert women is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.
Women purchase over 50% of all vehicles sold in the United States each year and influence 85% of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.
Ask Patty is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can Ask Patty for automotive advice on the Ask Patty "Get Advice" blog by clicking here: Ask Patty Blog); Patty will typically reply back to you the same day. Selected questions and answers will be answered by the panel of automotive women experts for the benefit of all women.
AskPatty.com is endorsed and in partnership with CarsMagazine.com, (http://carsmagazine.com), a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (http://www.waai.com), on the Women's Board of the Car Care Council, (http://carcare.org), a SEMA member (http://www.SEMA.org) and a member of the SEMA Business Women's Networking Group.