Application Service Providers/Software-As-A-Service (SaaS): A Global Outlook
San Jose, California (PRWEB) January 11, 2012
Follow us on LinkedIn – The worldwide Application Service Provider (ASP) and cloud computing domain is dominated by Software-As-A-Service (SaaS). Other ASP delivery models such as Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS) are in a nascent state, and are offered together with SaaS suites. The economic recession triggered the migration of enterprises from conventional on-premise systems to less-expensive on-demand systems, thereby stimulating the growth of the SaaS industry. SaaS also provides a window of opportunity for software companies seeking entry into emerging markets where software piracy is rampant. Although the sector was initially dominated by a few niche players such as Salesforce.com, the high growth allured software giants including Microsoft, Cisco and Google in the recent years. As a result, SaaS is on a path of rapid expansion and therefore is expected to overtake licensed software in terms of annual demand in the near term.
Although in the initial years, majority of the large enterprises were hesitant to adopt the
ASP platform, adoption rates increased significantly in recent years, particularly among multinational companies. A lot of the focus is towards the Small and Medium Business (SMBs) segment that remains largely untapped due to the limitations of the current distribution network of SaaS vendors. MNCs generally ally directly with an international SaaS vendor to enable smooth implementation across all regional offices, while SMBs rely on localized partner and associate companies of SaaS companies. In the near term, SaaS vendors are expected to broaden their partner network in order to meet the geographic spread and consumer dynamics of the emerging markets. Constant product innovation, spreading awareness about the advantages of SaaS, and alleviating customer concerns related to availability of service, data security and response time, are the major challenges that lie ahead for SaaS vendors.
On-demand Content Management, Collaboration and Communication (CCC) solutions outpaced other SaaS-based software segments in recent years, including Customer Relationship Management (CRM) solutions. Although the market size is relatively small, DCC is fast emerging as a leading segment for the SaaS industry. The scope for the spread of the SaaS model in ERP and SCM domains, traditionally dominated by licensed software providers, is high. The rapid development of internet and mobile phone infrastructure technologies and the easy availability of portable devices such as tablets and smartphones are offering new avenues for deploying the SaaS platform in newer verticals and software segments such as commercial email services. The market for SaaS-based Managed Security Services is also promising, primarily due to the cost savings and the level of security controls offered by the vendors.
The research report titled “Application Service Providers/Software-As-A-Service (SaaS): A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a rudimentary overview of the industry, highlights latest trends, demand drivers and competitive scenario, in addition to providing statistical insights. Regional markets briefly abstracted and covered include the United States, Canada, Europe (France, Germany, Italy, UK, Spain and Rest of Europe), Asia Pacific (including Japan) and Rest of World. The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.
For more details about this comprehensive industry report, please visit –
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