ASPCA Awards First Ever “Animal Hero” Award to Michael Ayalon of

Share Article

The CEO of website design firm in East Meadow, New York, has been awarded the first “Animal Hero” award by the ASPCA for his role in increasing pet adoption rates in the United States through a new live video chat site. The award goes to the people who are working at the local level, touching the lives of animals in need and making a difference every day. These are the true heroes of animal welfare.

Their steadfast commitment to protecting animals mirrors my commitment to fixing the problems associated with pet adoptions in the United States.

Michael Ayalon, CEO of, has been given the honor of “Animal Hero” by the ASPCA, the first recipient of the award. The ASPCA felt that Michael Ayalon was making a difference in the lives of animals through a new website he developed called, which broadens the reach of shelters beyond their local communities and allow potential adopters to see available pets through a live video website. Details of the award can be seen here:

“It is such a huge honor to get the Animal Hero award from an organization as distinguished as the ASPCA,” Michael Ayalon said. “Since 1866, the ASPCA has held firm in its mission to prevent cruelty to animals throughout the United States. Their steadfast commitment to protecting animals mirrors my commitment to fixing the problems associated with pet adoptions in the United States. By using live video to introduce shelter animals to people that are interested in adopting right in the comfort of their own home, we open up a whole new audience that wouldn’t normally consider adoption. They also get to see breeds that might not get lots of attention at a shelter, but through video these dogs can get the attention they deserve. The shelter can qualify those looking to adopt through the video chat in order to save time and resources. I hope that my mission to double pet adoptions for each shelter in the United States will be fulfilled within the first year of implementing Animal Roulette, and I truly believe it’s possible for any shelter that uses it.”

The site’s first real-time, online adoption event will be held on July 17, 2010, from 1 PM – 4 PM EST, at Kent Animal Shelter on Long Island, New York. People interested in adopting a pet should visit on July 17 to see pets that are currently available for adoption at Kent. People visiting the site during the online event should have a web cam installed on their computer so they can take part in the live video and audio chat exchange. Each year, Kent helps nearly 700 animals find permanent forever homes. With, the shelter has the ability to dramatically increase its adoption numbers and place even more homeless pets with loving families.

About Since 2003, has been building websites and blogs for pet related businesses in the United States, Canada, and the United Kingdom. They have been featured on ABC News and some of the top entrepreneurial blogs on the Internet. specializes in website design, search engine optimization, search engine marketing, and social media for the pet industry. Learn more by visiting their website at or by calling 516-538-0933.

About ASPCA: Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is the first humane organization established in the Americas and serves as the nation’s leading voice for animal welfare. One million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501 [c] [3] not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. The ASPCA, which is headquartered in New York City, offers a wide range of programs, including a mobile clinic outreach initiative, its own humane law enforcement team, and a groundbreaking veterinary forensics team and mobile animal CSI unit. For more information, please visit

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Michael Ayalon
Visit website