Aspera Software Delivers Maximum Transfer Efficiency for Lightstorm Entertainment on ''Avatar'', James Cameron's Latest Movie: Lightstorm Entertainment Selects Aspera Software to Maximize Data Transfer Efficiency on Long Distance Visual Effects Collaboration for "Avatar"

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Aspera Inc., software developer of industry leading bulk data transport technology, today announced at the Siggraph 2007 Show in San Diego, that James Cameron's Lightstorm Entertainment, selected Aspera's high performance file transfer software for moving the massive visual effects data in the production of "Avatar" between their Los Angeles studio and a partner studio in New Zealand.

Aspera has made all the difference in the world for us

    "Aspera has made all the difference in the world for us," says Steven Madonna, the productions' System Engineer. "We're able to have a single, reliable piece of software to support while vendors connect reliably and securely. With other methods we end up supporting many different pieces of client software or hoping the hard drives/tapes we ship don't get mishandled or shipped to the wrong place. The software allows us to deliver full resolution digital assets in much less time than it would take via normal means. From a setup and administration point of view, the software is easier to set up and more secure than FTP. It's also very easy to trouble shoot, and the support has been top notch."

The "Avatar" production generates tens of gigabytes of data sets of various formats daily that must be moved to the visual effects team at the partner studio, including small metadata and instructional files, still frames for review, database or Avid bin metadata, Maya files, and large media files from Avid systems. In addition to the daily transfers, the two companies exchange very large files (about 100 or more) twice a month. The entire process needs to be managed and tracked in a secure environment.

Like most facilities, Lightstorm has previously delivered the data via FTP or, "sneaker net", where data is loaded onto hard drives and hand-delivered. Delivering the large high-resolution video via conventional FTP at intercontinental distances was impractically slow and insecure. Lightstorm turned to "sneaker net", although still time-consuming and error prone, and at times, experienced all the usual problems associated with physically transporting critical data, such as lengthy shipping time, damaged drives, and content that had to be dubbed from a master only to be re-ingested on the receiving end.

Lightstorm needed a high-performance and secure file transfer solution that would transfer the data electronically in a practical time period, with consistency and security. Upon the recommendation of a major studio partner, Lightstorm deployed Aspera Enterprise Server, built on Aspera's fasp(TM)2.0 transport technology, to transfer files to the New Zealand studio.

"The Aspera software has eliminated the transfer bottlenecks of the past, cutting the total turnaround time for content by about one half, with complete security. We consistently transfer to New Zealand at 45 Mbps over a 45 Mbps link, a 15-30X improvement over standard FTP. Our operators can track the transfer throughout the process and manage the bandwidth used as needed. Additionally, we own the software, so there are no ongoing fees or penalties as we deliver more data. For us, Aspera has been a huge step forward in efficiency and cost-savings," says Geoff Burdick, Lightstorm Vice President Production Services & Technology.

Aspera President and Co-Founder, Michelle Munson states, "In addition to Aspera's underlying fasp(TM) transport efficiency, our software now also includes a unique file streamlining technique that enables the transfer of a large directory of small files as efficiently as sending a single large file without pre-tarring the files, saving hours in some cases. This capability proved essential in earlier productions moving large sets of individual frame files, which should be valuable to any application that transfers data sets of primarily small files and we are excited that Lightstorm has improved the efficiency of their end-to-end workflow using Aspera software."

"With terabytes of sensitive data constantly being transferred we need a solution that will let us sleep at night," said Jon Landau, producer of the Oscar winning epic movie "Titanic" and now "Avatar". "Aspera is a proven high-performance transport solution recommended by our partners that enables us to contain our costs, and maintain a very aggressive production schedule."

About Aspera

Aspera, located in Emeryville, CA near San Francisco, is a rapidly growing, profitable software company creating innovative high-speed data transport technologies. Aspera's suite of products solve the fundamental problems of transferring bulk data (files, directories of files, and generally any large data sets) over the Internet and private IP networks. The underlying fasp(TM) transport technology eliminates the bottlenecks of conventional file transfer technologies and dramatically speeds file transfers, even over inherently unreliable international, satellite, and wireless links. The transfer speed automatically adapts to use the available bandwidth and protect other traffic, while also allowing the user to pre-set and change on-the-fly individual transfer priorities, speeds, and finish times as needed -- a breakthrough approach to bandwidth control.

Major Hollywood studios, broadcasters, post houses, on-demand video providers, computer game makers, software developers, pharmaceutical companies, manufacturers, defense contractors and government agencies rely on Aspera software to move their file data between business units and with partners worldwide, at maximum speed. By bringing dramatic savings in time and cost, the Aspera technology is becoming a 'standard' for digital content transfer throughout the media and entertainment industry, and is positively transforming other industries that have critical large file transfer requirements.

For more information, please visit http://www.asperasoft.com.

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Michelle Munson
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