Marketing General Inc. Releases The 2010 Membership Marketing Benchmarking Report

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New MGI Benchmark Report Focuses on Membership Health of the Association Industry

The 2010 Membership Marketing Benchmarking Report

The report includes dozens of key findings that will allow association executives to gain insight and direction for effective membership marketing programs.

Marketing General Inc. (MGI) has released its report on the membership health of the association industry. The 2010 Membership Marketing Benchmarking Report highlights sharp declines in the membership for both individual and trade associations.

MGI surveyed more than 400 association executives for the 2010 study. "Our focus is to better understand the strategies and tactics associations use to recruit, engage, and retain members," said MGI senior vice president Tony Rossell. "In the downturn economy of last year, only 36% of associations reported a membership increase, compared to 45% the year before. This has challenged association executives to review their marketing strategies," he added.

MGI senior vice president Tony Rossell leads the team that produced the Benchmarking Report. The 2010 Report marks the second year that Marketing General, Inc. (MGI) has surveyed associations on their membership practices.

"The report includes dozens of key findings that will allow association executives to gain insight and direction for effective membership marketing programs" said Rick Whelan, President of Marketing General, Inc.

The report cross-tabulates specific marketing practices with membership results to determine which practices work best for each stage of the membership lifecycle. New to the 2010 report are responses on the effectiveness of using social media such as Facebook, Twitter, LinkedIn and YouTube.

MGI offers a full range of marketing solutions for membership organizations, including building awareness, membership recruitment, engaging new members, membership renewal, and membership reinstatement. MGI serves more than 100 membership organizations worldwide.

A full copy of the Membership Marketing Benchmarking Report is available at http://www.MarketingGeneral.com.

For more information, please contact senior vice president, Tony Rossell at Tony(at)marketinggeneral(dot)com or call 703-706-0360. MGI's web site is: http://www.MarketingGeneral.com.

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