Athletic Propulsion Labs Releases Limited Edition DNA-Patterned Concept 2 Basketball Shoe

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Features Multi-Dimensional Helix Blue/White/Carolina Colorway

APL Concept 2 Released In Limited Edition "DNA-Patterned" Helix Blue/White/Carolina

Athletic Propulsion Labs Releases Limited Edition "DNA-Patterned" Helix Blue APL Concept 2

The dynamic Helix Blue/White/Carolina colorway is the latest introduction as part of the highly successful APL Concept 2 basketball collection

Athletic Propulsion Labs® released a limited edition of the Concept 2 basketball shoe today featuring a unique, DNA-patterned multi-dimensional upper material. The dynamic Helix Blue/White/Carolina colorway is the latest introduction as part of the highly successful APL Concept 2 basketball collection. The shoe’s distinctive upper material resembles a genetic code which changes depending on how the light strikes it. Helix Blue and Carolina Blue laces are also included with each pair of APL basketball shoes serving as a striking complement to the unique upper pattern.

The Concept 2 in Helix/White/Carolina contains APL’s revolutionary, compression spring based Load 'N Launch® technology, Banned By The NBA, and designed to instantly increase a player’s vertical leap.* The Load ‘N Launch technology is complimented by a unique, 4-layer insole engineered to work with the high-performance sockliner and internal shank plate. The APL Concept 2 basketball Shoe in Helix Blue/White/Carolina features an innovative, multi-dimensional synthetic upper material, which conforms to the player’s foot using minimal seams and stitch lines to provide superior comfort and maximum performance. With its unique construction, the APL Concept 2 fits completely true-to-size and provides the secure feeling of a basketball shoe that is designed to perform at the highest level of competition providing maximum versatility for team play and recreational use. The upper materials are a combination of the finest synthetics, microfiber mesh and special anti-microbial linings to keep the foot comfortable and performing at the maximum level throughout extended periods of play. The Concept 2 basketball shoe in Helix Blue/White/Carolina sells for $175.00 exclusively online at and includes a free gym bag with purchase, while supplies last, through September 15 as part of the company’s current Back To School promotion.

About Athletic Propulsion Labs®:

Athletic Propulsion Labs was founded in Los Angeles, California by twin brothers Adam and Ryan Goldston, two former University of Southern California basketball players. The company is dedicated to the creation of world-class, breakthrough technology that significantly enhances the performance of athletes in a variety of sports. All APL basketball shoes are available exclusively at and feature the revolutionary Load ‘N Launch® Technology. The patent-pending Load ‘N Launch® device is implanted in a cavity in the forefoot of the shoe and serves as a “launch pad” by taking the energy exerted by the player and increasing lift with the aid of an intricate, spring-based propulsion system designed to increase vertical leap up to 3.5 inches based upon athletic ability and physical conditioning of the individual*.

The APL Concept 1 basketball shoes were introduced on March 24, 2010. The NBA ban of the APL® Concept 1 shoes occurred on October 19, 2010 and marked the first time in the 64-year history of the NBA that a shoe was banned because it provided an “undue competitive advantage”.

For more information on Athletic Propulsion Labs, please visit the website at or

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