Athletic Propulsion Labs® Introduces the Concept 2 in Black/Grey – Now Available Online

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APL Concept 2 Quickly Becomes Fastest Selling Shoe in Company’s History

Increase Your Vertical Leap in APL Concept 2 Basketball Shoes

Athletic Propulsion Labs Concept 2 Basketball Shoes in Black/Grey

The Concept 2 contains APL’s revolutionary, compression spring-based Load 'N Launch™ technology, Banned By The NBA, and designed to instantly increase a player’s vertical leap.

Athletic Propulsion Labs® announced today, the company’s newest innovative basketball shoe, the APL Concept 2, is now available in a new black/grey colorway. The Concept 2 was introduced in January 2012 and quickly became the fastest selling shoe in APL® history.

With its sleek silhouette, speed lacing system, performance engineered collar and strategically placed black flow vents, the APL Concept 2 is a state-of-the art basketball shoe providing maximum versatility for team play and recreational use. The introduction of a new herringbone outsole incorporates a high grip tread pattern designed to optimize traction and provide maximum surface contact. The Concept 2 contains APL’s revolutionary, compression spring-based Load 'N Launch™ technology, Banned By The NBA, and designed to instantly increase a player’s vertical leap.* The Load ‘N Launch technology is now complimented by a unique, 4-layer insole engineered to work with the high-performance sockliner and internal shank plate. The new APL Concept 2 Basketball Shoe in black/grey weighs just 15 ounces and features an innovative, two-piece synthetic carbon fiber upper construction, which conforms to the player’s foot using minimal seams and stitch lines to provide superior comfort and maximum performance.

With its unique construction, the APL Concept 2 fits completely true-to-size and provides the secure feeling of a basketball shoe that is designed to perform at the highest level of competition. The upper materials are a combination of the finest synthetics, microfiber mesh and special anti-microbial linings to keep the foot comfortable and performing at the maximum level throughout extended periods of play. Over the past eighteen months the APL team has worked diligently to engineer the Concept 2 upper, midsole and outsole to work in concert with the company’s signature Load ‘N Launch™ technology to both increase vertical leap and enhance maneuverability on the court. The new APL Concept 2 is a true player’s shoe designed to take bring an individual’s game to the next level in vertical enhancement. The Concept 2 basketball shoe in Black/Grey sells for $175 exclusively online at

About Athletic Propulsion Labs®:
Athletic Propulsion Labs was founded in Los Angeles, California by twin brothers Adam and Ryan Goldston, two former University of Southern California basketball players. The company is dedicated to the creation of world-class, breakthrough technology that significantly enhances the performance of athletes in a variety of sports. The inaugural product from Athletic Propulsion Labs®, the patented APL® Concept 1 and the Concours basketball shoe and the brand new Concept 2, feature the revolutionary Load ‘N Launch™ Technology. The patent-pending Load ‘N Launch™ device is implanted in a cavity in the forefoot of the shoe and serves as a ‘launch pad’ by taking the energy exerted by the player and increasing lift with the aid of an intricate, spring-based propulsion system. In biomechanical testing at a leading west coast university laboratory, the Athletic Propulsion Labs® Concept 1 shoes delivered increases in vertical leap of up to 3.5 inches when compared against a leading competitive brand’s most expensive basketball shoe. * Results vary based upon the athletic ability and physical conditioning of the individual APL® Concept 1, Concours and Concept 2 shoes are sold exclusively on the company’s website at

APL’s Concept 1 basketball shoes were introduced on March 24, 2010. The NBA ban of the APL® Concept 1 shoes occurred on October 19, 2010 and marked the first time in the 64-year history of the NBA that a shoe was banned because it provided an “undue competitive advantage”.

For more information on Athletic Propulsion Labs, please visit the website at or

Contact: Ashlee McNulty/NJ Falk
ashlee(at)theuxb(dot)com or nj(at)theuxb(dot)com


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Ashlee McNulty
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NancyJane Falk
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