We are excited to help the brewery expand their online presence, explore new avenues of interactivity with their customers and fans, and eventually become a marketing bellwether in the brewing industry
Atlanta, GA (PRWEB) November 23, 2010
SweetWater Brewing Company, Atlanta’s premier independent brewery, has engaged in a partnership with Big Squid Interactive, a search engine optimization (SEO), pay-per-click (PPC) management, and social media marketing service provider also located in Atlanta. Per this partnership, Big Squid provides SweetWater with advanced social media strategic consulting.
“SweetWater already had a robust social media presence and a fantastic following,” said Lindsay Starke, chief social media strategist at Big Squid. “We are excited to help the brewery expand their online presence, explore new avenues of interactivity with their customers and fans, and eventually become a marketing bellwether in the brewing industry.”
SweetWater Brewing Company offers a number of award-winning craft beers year-round, including its regionally famous SweetWater 420, as well as many seasonal and limited edition styles, each with their own rabid fan base.
“As we continue to experiment with new ways to reach out to our fan base, we are thrilled to have the assistance of Big Squid’s social media gurus,” said Steve Farace, minister of propaganda at SweetWater. “The expertise of the team at Big Squid has already allowed us to ramp our presence up on Facebook, Twitter, and beyond, as well as grow our online footprint and take our social media marketing to the next level.”
About SweetWater Brewing Company:
SweetWater Brewing Company is an Atlanta-based craft brewery specializing in aggressive West Coast style beers. SweetWater’s brews are unpasteurized and designed to be consumed fresh so distribution is limited to the Southeast. The award-winning line-up of year-round brews includes SweetWater 420, SweetWater IPA, SweetWater Blue, Georgia Brown and Sch’Wheat. SweetWater also features a Catch and Release series of beers available on a limited basis throughout the year, and an experimental, one-time-only Dank Tank series.
About Big Squid Interactive:
Big Squid Interactive, founded in 2009, is an Atlanta-based full–service interactive marketing agency that delivers measurable, ROI-focused results for clients through search engine optimization, pay-per-click management, and social media marketing. The company uses a powerful combination of organic SEO, cost-per-click bid management, link popularity, and innovative social strategy to deliver high-quality targeted website traffic.