MyNewPlace Data Shows Atlanta Apartment Rental Trends

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Recent search data from MyNewPlace indicates that renters searching Atlanta apartments for rent prefer amenities typically associated with luxury apartments. When compared to national averages, renters searched more frequently for such amenities as pools, fireplaces and already furnished apartments., the web's fastest growing apartment search site, today announced its findings after conducting a survey on renters searching for Atlanta apartments. Internal search traffic shows that renters in Atlanta search at much higher rates for luxury apartment amenities than the national average. Additionally, MyNewPlace reveals that the Atlanta rental inventory, aside from a few specific cases, matches up well with these renter preferences.

MyNewPlace compiled data from cities that received more than 50,000 searches per quarter and then compared search trends from Atlanta to national averages for each amenity. Searches for Atlanta apartments revealed some interesting trends on which amenities renters prefer.

According to MyNewPlace search data, renters in Atlanta displayed a demand for apartment amenities typically associated with more luxurious apartments in the first half of 2008. Renters searched more frequently for amenities such as pools, air conditioning, controlled access, high speed internet, carpet, and fireplaces. Also, demand for furnished apartments was nearly one third higher than the national average.

A higher demand for apartments that offer pools and air conditioning can certainly be expected given the climate of the Atlanta area, but the fact that renters searched for apartments with fireplaces at a rate 60 percent higher than the national average can hardly be attributed to the severity of Atlanta's winters.

Atlanta apartment management companies have responded to renter demand. A renter in Atlanta will find that at the very minimum, more than half of apartment communities offer the aforementioned amenities. Only furnished apartments in Atlanta seem scarce, as only 20 percent of apartment communities offer them, although renter demand remains well above average.

Another interesting rental trend for apartments in Atlanta is the low percentage of renters who searched for pet friendly apartments. Compared to the national average of around 25 percent, demand for pet friendly apartments in Atlanta is only around 19 percent. This number is much lower than would be expected since 68 percent and 64 percent of apartments in Atlanta allow cats and dogs, respectively.

As the data shows, renter preferences vary drastically; online apartment searches offer apartment management companies the best way to advertise the features of their buildings and allow renters to easily search for their ideal apartments.

About MyNewPlace:
MyNewPlace provides the multifamily marketing professional with the most innovative and cost-effective tools to fill their vacancies. From the industry's fastest growing Internet Listing Service for apartment search, to MyNewSite: the industry's most cost-effective website solution, MyNewPlace puts the best tools in the hands of owners and managers to help market their apartments for rent. A leader in the multifamily industry, MyNewPlace also offers Featured Placement Listings, Community Photography and Video Tours to enhance property listings. Headquartered in San Francisco, CA, MyNewPlace was founded in 2005 by John Helm, the founding CEO of AllApartments/SpringStreet, which became the number one apartment rental and relocation site on the Internet before its sale to Homestore in 1999. For more information, visit


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Matt DiChiara
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