The scent is as mysterious as the dark box the fragrance comes in, but it’s already garnering positive industry feedback, which is exhilarating.
(PRWEB) October 10, 2012
Atmysphere Scents, a new men’s fragrance born from the house of Sozio, will be unveiled to the most discerning audience of fragrance enthusiasts attending Sniffapalooza’s Fall Ball in New York on Saturday and Sunday, Oct. 13-14, 2012. Karen Adams, executive operations manager of the event, extended a personal invitation to the creator of Atmysphere, Sam Boye, after sampling this new, mysterious product. Tracey Lundquist is the Director of Marketing and Communication at Sozio is assisting in the support of Atmysphere as well.
“I’m very honored and excited to be introducing Atmysphere as an emerging artist,” says Sam. “We’ve developed a great product that is taking the fragrance industry in a new direction. The scent is as mysterious as the dark box the men’s fragrance comes in, but it’s already garnering positive industry feedback, which is exhilarating.”
The keynote for the emerging artist showcase will be Mark Behnke, writer for Basenotes and Men's Style editor for FashionTribes. Other features of this year’s showcase will include a display from Francois Damide with Hayari Parfums and Ayala Moriel - Ayala Moriel Parfums. Sam will provide his not-to-be-missed presentation at Ristorante Barolo, 398 West Broadway, New York, NY 10012.
Samples of Atmysphere have been in such demand that they are completely out, save the lucky attendees who will receive Sniffapalooza goody bags. Each enthusiast in attendance will receive a small vial sample of the scent to take with them.
In a market where any celebrity can push out their own cologne or perfume, Atmysphere Scents, will take the market by surprise. Only when its square, dark gray box is predominantly displayed on store shelves this holiday season will the real demand for the product take hold.
“I’m targeting a niche that is missing in the fragrance industry,” says Sam, from Chicago, IL. “I’m looking forward to presenting my vision and participating in such a highly regarded industry event.”
About Atmysphere Scents
Atmysphere is a brave new men’s fragrance. Working with historic perfume house J&E Sozio of Grasse, France, Atmysphere was created for a time when men are taking back the fragrance field. Using “versatile” scents that coalesce with many types of people, Atmysphere appeals to guys who are confident in the their skin and are looking to make an impression. For more information, or to order online, visit http://www.atmyspherescents.com.