Atomic Wins Gold and Releases Two New Spots

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Brand Direct Response Advertising Agency, Atomic Direct receives Gold Communicator Award just as the company releases two new product campaigns

Communicator Award

And in the spirit of delivering results, we’re excited to announce that two spot campaigns from Atomic have just gone on-air.

The International Academy of the Visual Arts has announced the winners for the 19th annual Communicator Awards; awarding Gold to brand DRTV Advertising Agency Atomic Direct for its fall 2012 Kobalt Tools Campaign. Along with announcing this award, Atomic has also announced the release of two new campaigns.

Of the Gold, (awarded in the Business to Consumer TV Commercial Campaigns category) Atomic CEO and President, Doug Garnett says, “Successful direct response television can be great advertising to drive retail impact. We are thrilled that IAVA has chosen to honor a campaign that’s been so successful in delivering results to our clients.”

“And in the spirit of delivering results, we’re excited to announce that two spot campaigns from Atomic have just gone on-air,” states Garnett of its two campaigns released this week. The first campaign features the Mission Enduracool Instant Cooling Towel and includes testimonials from pro-athletes Dwyane Wade and Serena Williams. The second campaign brings back the popular Kobalt Tools “Xtreme Access” socket set. Both products can be purchased at Lowe’s and are supported by :60 and :120 spots.

View the Mission spot here: http://www.youtube.com/watch?v=JWUsuF6jVqE

View the Xtreme Access Spot here: http://www.youtube.com/watch?v=N1_U2G6If3Q

About the Communicator Awards
The Communicator Awards have been established as the leading international awards program to recognize big ideas in communications and marketing. The International Academy of Visual Arts (IAVA), an invitation only group of top-tier media, communications, advertising, creative and marketing professionals, judges it. This year, the Communicator Awards received over 6,000 entries. For more information, visit the website here: http://www.communicatorawards.com/home/

About Atomic Direct
Based out of Portland, Oregon, Atomic Direct is an industry-leading full-service direct response marketing services and creative production agency. Visit the company online at: http://www.atomicdirect.com or read the blog: http://www.atomicdirect.com/blogs-more/

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Cydni Anderson
Atomic Direct
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