Range Debuts New Attraction Finder Application for Motel 6
Range Online Media, a leading interactive agency specializing in search marketing, search engine optimization and online media strategy, announced today that it is bolstering its recently-renewed Motel 6 campaign with new media tactics, including a groundbreaking mashup application called the Motel 6 Attraction Finder.
Fort Worth, TX (PRWEB) May 30, 2007 -- Range Online Media, a leading interactive agency specializing in search marketing, search engine optimization and online media strategy, announced today that it is bolstering its recently-renewed Motel 6 campaign with new media tactics, including a groundbreaking mashup application called the Motel 6 Attraction Finder.
A mashup is traditionally described as a website or application that combines data from more than one source to provide enhanced content and an integrated experience for users. By combining Motel 6's property database with a list of attractions and cross-indexing them in Google Maps, the new Attraction Finder mashup functions as a searchable trip planner. It allows the user to book Motel 6 properties near desired vacation destinations. The Attraction Finder debuted in May and can be accessed at www.AttractionsMotel6.com.
The mashup component is the latest addition to Range's interactive marketing program for Motel 6, which includes paid search, search engine optimization, and media campaigns. Range also handles search marketing efforts for other Accor North America brands such as Sofitel, Novotel and Red Roof Inn.
The company recently renewed its North American contract with Range for the third consecutive year and expanded to the new mashup campaign component. Allowing customers to search, find and offer feedback on hotel and attraction information via this custom-built mashup is groundbreaking in the hotel marketing space, and further secures Motel 6's distinction as the leading economy lodging brand.
"Over the past two years, Range has exceeded our expectations and their own projections for our online marketing plan," said Anne Lawrence, vice president of e-commerce for Accor North America. "When we wanted to explore new media opportunities, they were quick to come to us with something original, engaging, and positive for the expansion of the Motel 6 brand."
"We strive to exceed our clients' expectations and provide the industry with innovation. Working with Anne and her team on this project has allowed us to reach new depths and connect the online consumer with the Motel 6 brand in a fresh way," said Misty Locke, co-founder and president of Range Online Media. "We're excited to offer Accor and Motel 6 cutting-edge technologies to expand their online presence and grow their business."
###
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/SW5zZS1NYWduLVNxdWEtU2luZy1UaGlyLVplcm8=
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
