Shreveport-Bossier Attractions Association Announces Seminar to Help Attractions Survive and Thrive

Share Article

In an effort to build capacity and attendance at local attractions, the Shreveport-Bossier Attractions Association presents quarterly seminars.

On January 28, 2013, the Shreveport-Bossier Attractions Association presented "Engineering Experiences..." at the Harrah's Louisiana Downs to local attractions.

"This seminar is intended to show you how to take your attraction to the next level." - Judy Randall, president and CEO of Randall Travel Marketing.

The Shreveport-Bossier Attractions Association announces the next quarterly seminar, “Build Your Attraction’s Revenue and Financial Strength,” scheduled 9 a.m. – 2 p.m., Monday, May 13 at the newly-opened Central ArtStation located at 801 Crockett Street, Shreveport.

This seminar will focus on product development, generating additional revenue sources, financial strategies, budgeting and fundraising. Brian Carr, regional vice-president of finance at Caesar’s Entertainment, and Judy Randall, president and CEO of Randall Travel Marketing, will be the featured speakers.

Carr’s presentation will educate attractions on financial tips and strategies. He will focus on advertising, cost structures, return on investment and more.

Randall will present top trends in attraction development, examples of attractions that have added lucrative experiences and products, and the best “how-to” tips from a seasoned travel professional. “All attractions are looking for ways to survive and thrive. This seminar is intended to show you how to take your attraction to the next level,” said Randall.

This seminar is free. Lunch will be provided.

For more information or to R.S.V.P., please email Deann Jewell, communications coordinator at the Shreveport-Bossier Convention and Tourist Bureau, at (318) 429-0645 or djewell@sbctb.org.

Share article on social media or email:

View article via:

Pdf Print