Measuring Advertising Conversion: Attribution Management Forum 3.0 - Live Webcast at Search Marketing Now, May 5

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Free webcast shows how advanced statistical models can help advertisers attribute advertising ROI across multiple ads, effectively "measuring the immeasurable"

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Based on extensive research that ClearSaleing has conducted, and with the input of Purush and the Vetra Analytics team, ClearSaleing has developed scientifically sound attribution models that are proven to help marketers pinpoint the ROI of every online advertising touch point

Most online advertisers still give conversion credit to the last ad clicked, based on the belief that it's just not possible to measure the various influences that occur in the buying process. But increasingly, savvy online marketers recognize this attribution method is flawed.

On Tuesday, May 5 at 1 PM Eastern, Search Marketing Now will present a free webcast that will demonstrate how marketers can use advanced statistical models to build accurate attribution models. This webcast is free and registration is still open.

The webcast will be co-hosted by Adam Goldberg, ClearSaleing co-founder and Chief Innovation Officer, and Dr. Purush Papatla, President of Vetra Analytics, a high-end statistical consultancy group that is partnered with ClearSaleing. The Attribution Management Forum 3.0 webcast will provide attendees with statistics-based models for properly attributing profit to specific online advertising expenditures.

Dr. Papatla will show how to use high-end statistical models to build attribution models that specifically address how to accurately measure and value an ad's influence, specifically some of the more "immeasurable" such as social media, blogging, and word-of-mouth advertising opportunities. The webcast will also cover the differences in measuring conversion over a short purchase path (few clicks) and a longer purchase path (many clicks).

"Based on extensive research that ClearSaleing has conducted, and with the input of Purush and the Vetra Analytics team, ClearSaleing has developed scientifically sound attribution models that are proven to help marketers pinpoint the ROI of every online advertising touch point," Goldberg said. "With an increasing percentage of ad dollars being spent on social networking and blogging activities, having the ability to accurately determine the value of these 'passive' opportunities is key to a company's continued success. The attribution models we will present in the webcast offer marketers real-world solutions to tracking and determining the success of these 'hard to track' online mediums."

For more details, and to register, visit the Search Marketing Now website at http://searchmarketingnow.com.

This webcast is sponsored by ClearSaleing. ClearSaleing, Inc. is an advertising technology company that enables Internet retailers and direct marketers to generate more profit (ROI) from their online marketing investments. Its technology tracks and values clicks and impressions throughout the entire purchase path for a specific sale or conversion. As a result, ClearSaleing's proprietary advertising analytics technology provides Internet retailers and direct marketers with the only accurate way to measure, compare and optimize profit (ROI) across their online advertising portfolio. For more information, visit http://www.clearsaleing.com.

About Search Marketing Now:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX Advanced (Seattle, June 2-3), SMX East (New York, October 5-7) and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

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Christopher Elwell
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